Situation analysis segmentation targeting and

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Situation Analysis Segmentation, Targeting,  and Positioning 1 Objectives 1 Implementation/Evaluation/Control Marketing Mix— 4 Ps 2 Mktg plan
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22 Market  Attributes Who? Market  Needs How create value? Market  Trends How changing? Market  Growth Growing, static, shrinking?  Market Summary
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23 Social Economic Demographic echnical/ tural Market(s) (Customer) Marketer (Company) Exchange (Relationships) Marketing Processes Outcomes Marketing Environment What external environmental  trends/developments are relevant to your  activities?
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24 Who? Their market positions? Strategies? Strengths and weaknesses? Competitors
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25 Internal  Weaknesses Internal  Strengths External Opportunities External  Threats SWOT Analysis
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26 Situation Analysis Segmentation, Targeting,  and Positioning 1 Objectives 1 Implementation/Evaluation/Control Marketing Mix— 4 Ps 2
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27 For next time
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