APA Assignment Paper Example (GE)

The homepage and what products they choose to

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possible disabilities that they may be able to address on their website. The homepage and what products they choose to highlight on it is important in drawing the potential buyers in. They need to provide detailed specs and information about their products as well as high resolution images that provide an optimal viewing of these products. A place for customers to provide feedback is important as well in providing them with the needed information on how to better improve the website for the best possible customer satisfaction. GE has been working to make its web content accessible since 2002 to as broad of a user base as possible. GE website standards are defined by Section 508 of the U.S. Rehabilitation Act and the Web Content Accessibility Guidelines of the World Wide Web Consortium Web Accessibility Initiative. They also have also earned Non-Visual Accessibility certification from The National Federation of the Blind and are the largest consumer organization of the visually impaired in the United States (Brennan, 2005). In this day and age, direct marketing is an ever growing marketing strategy. The ability to purchase anything and everything from the comfort of your own home is very appealing to most buyers. Choosing the right direct marketing strategies is the key to success. With the
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growing popularity of the internet, much effort should be put into the running and maintenance of their websites and online advertising. Dwindling strategies like telemarketing and mail catalogues should be slowly pushed out.
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