Human Resource Management NIKE also considers human resource management a key

Human resource management nike also considers human

This preview shows page 9 - 12 out of 27 pages.

Human Resource Management, NIKE also considers human resource management a keyfactor in their supply chain. NIKE always creates innovation and work-life balance[CITATION htt7 \l 1066 ]. NIKE has a large and professional staff to manage staff at officesnationwide. The working environment is promoting diversity and integration among differentcultures. In addition, NIKE is also in the list of the 100 best places to work in Vietnam in2018[ CITATION Anp18 \l 1066 ]. Procurement, NIKE has a dedicated team for this task to analyze and evaluate the qualityof materials or suppliers that meet the conditions that NIKE requires such as adherence tothe company's sustainability. NIKE only cooperates with suppliers who agree to the qualityrequirements of the company. Firm Infrastructure: NIKE is a global company, so infrastructure including offices, retailstores, distribution centers and logistics are very large and well managed. NIKE'sheadquarters are located in Washington Coutry, Oregon to operate and manage globalbusiness operations [ CITATION For19 \l 1066 ].6
Background image
C. SWOTFrom the above analysis, all information will be summarized in the table below includingStrengths, Weaknesses, Opportunities, Threats.STRENGTHSWEAKNESSESNIKE is a globally famous brand and competitive value.NIKE is one of the 59 most innovative corporate companies in the worldNIKE has no factory but they have the most modern design and lab centersOwning a professional staff in many aspectsGreat financial resourcesLack of focus for one main productAdvertising costs increasedImport and export costs of productsand raw materials increasedOPPORTUNITIESTHREATSNIKE brand is suitable for all, even though not a sports playerDevelop other products such as clothing,glasses and accessoriesInternational market expansionVietnamese consumers love foreign productsLifestyle changes, attention to sports, health.Expanding market segments, products for womenHarness opportunities from online channels to reach more customersThere are many other potential competitors such as Adidas, Puma,Rebook, etc.Consumers cut spending by affecting the global economy.Under the influence of currency fluctuationsCounterfeit and counterfeit goods affect brands7
Background image
II.EVALUATION OF CURRENT MARKETING STRATEGY / PERFORMANCE1.ProductNIKE's products are based on the quality and design criteria of products to bring satisfactionand meet the different needs of consumers. NIKE has many shoe products for manydifferent segments such as men, women, boys, girls, or products specifically for sports[CITATION NIK19 \l 1066 ]. One of NIKE's products is loved by Vietnamese customers asthe NIKE Air Max 97 product line. NIKE Air Max 97 is designed based on the inspiration from bullet-shaped high-speed trainsof Japan to deliver extremely strong messages. NIKE Air Max 97 creates a light and agilefeeling like high-speed trains. The upper part is designed simply but still creates a highlight
Background image
Image of page 12

You've reached the end of your free preview.

Want to read all 27 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes