Part of the impetus is to radically improve batteries in electric cars

Part of the impetus is to radically improve batteries

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! Part of the impetus is to radically improve batteries in electric cars. Increasing range and performance is one aim. Radically reducing the battery recharging time is another.
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Biology x Technology: Would you sign up? ! RIFD chips – payments, entry to events, control of home enviroments… ! Contact lens - glucose, diabetes, stress, schizophrenia and MS. ! Elite sports community too - glucose and lactate levels measurements. ! Could event possible to actually measure state of mind if a suitable chemical measure can be found in the body
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June 2017 - Sydney man inserts Opal card in his hand ! If you have ever been caught fumbling for your Opal card at the ticket gate, a Sydney man may have found the solution. ! He had the chip from an Opal card inserted into his hand and is now tapping on using the technology that is implanted underneath his skin. - opal-travel-card-implanted-into-hand/8656174
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Simple thinking: SENZ Storm Umbrella – Belgium
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Leveraging R&D from outside The regular conflicts of the 20 th Century accelerated the need for improved communicaAons in the field – this has ulAmately provided us mobile phones and computers
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Keeping a brand relevant and consumers engaged in low involvement markets We wanted the experience of drinking Coca-Cola No Sugar to be as close as possible to ‘The Real Thing ’ Roberto Mercadé, the President of Coca-Cola in Australia
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What does it take to work as a product developer?
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How can you innovate? Change the dimensions: – 1. larger/ smaller What is this? (The year is 1956)
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Change the dimensions: – 1. smaller (done for you) 2. larger Change the quantity: – 3. more, 4. less Change the time element: – 5. faster, 6. slower Change the cause or effect: – 7. louder, 8. Quieter Change the order: – 9. top-bottom/10. left-right/ 11. front-back Quick Exercise: 20 mins? How you could innovate innovate in the following ways:
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Lets take 20mins
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Factors Associated with Success and Failure
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Why do you think the iPhone and Samsungs have been so successful? Which other phone brands haven’t?
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The NOKIA Story :1992-2014 The early years success 1992 1998 2001
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The NOKIA Story :1992-2014\ The demise 2003 2006 2008 2014 Sold to Microsoft for $7bn Cause: Not reading the market
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The NOKIA Story :2017+ the comeback?
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Failed Product? – HP Tablet – Q3 2011 ! The TouchPad tablet from Hewlett- Packard was one of the most closely watched new gadgets of 2011 — and quickly turned out to be the year's biggest flop. ! The TouchPad, which was supposed to be a rival to Apple's iPad, lasted just seven weeks on the marke globally before HP killed it, citing weak sales. ! Issues ! The TouchPad was doomed from the start due to tech issues ! It's really, really difficult to compete with the likes of Apple and Samsung ! An inadequate investment of time and money = poor product Cause: Bad product
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2015 HP Bangs back!
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  • Three '17
  • new product development, NPD, product innovation

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