Salespeople to a focus on increasing sales to their

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salespeople to: A. focus on increasing sales to their best customers. B. focus on male consumers and not female consumers. C. sell more store brands and fewer private-label products D. become multi-channel salespeople. E. expand retailing elasticity. Increasing "share of wallet" means increasing spending with that retailer. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 15-05 Describe the components of a retail strategy. Topic: Developing a Retail Strategy Using the Four Ps 87. (p. 328) For brick-and-mortar retailers, a key ingredient to place decisions is: Location is an essential component of the marketing strategy for most retailers. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-05 Describe the components of a retail strategy.
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Topic: Developing a Retail Strategy Using the Four Ps 88. (p. 328) As the old cliché claims, the three most important things in retailing are: A. size, location, and convenience. B. price, promotion, and place. C. location, location, and location. D. price, price, price. E. before, during, and after the sale. Location is an essential component of the marketing strategy for most retailers. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-05 Describe the components of a retail strategy. Topic: Developing a Retail Strategy Using the Four Ps 89. (p. 328) Because many consumers choose stores based on proximity to their workplaces or homes, great locations are: Location is an essential component of the marketing strategy for most retailers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-05 Describe the components of a retail strategy. Topic: Developing a Retail Strategy Using the Four Ps 90. (p. 329-331) Benefits of the Internet as a channel include the ability to:
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All of these are advantages of the Internet channel. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-07 Identify the benefits of multichannel retailing. Topic: Benefits of the Internet and Multichannel Marketing 91. (p. 330) While it is relatively easy to offer customers Internet options like a FAQ page and an e-mail address to answer questions, some companies are using an interactive approach to address customers' questions while they are visiting the websites. These firms are using __________ to provide the customer with enhanced customer service.
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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