2 Weakness A weakness is an inherent limitation or constraint of the

2 weakness a weakness is an inherent limitation or

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2) Weakness: A weakness is an inherent limitation or constraint of the organization which creates strategic disadvantage to it. 3) Opportunity: An opportunity is a favorable condition in the external environment which enables to the organization its position. 4) Threat: An favorable condition in external environment which cases a risk for, or damage to the organization position. Q 2 What are the strength of PTC? Ans: The strengths of PTC are: 1) PTC has an existing distribution network that is used to its advantage. 2) The company has strengths in the area of procurement of potato, raw material to make the wafers. 5
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M.B.A. (Sem. – III) Strategic Management 3) Financially the company is very strong as they are spending 50 crores on advertising in a market worth 250 crores. 4) The company has diverse flavors of welfares in its portfolio that are according to the different tastes of the target group. 5) PTC has done good bargaining deals with food bazaars and food chains. 6) The cross-functional team of PTC made a virtuous marketing research. Q 3 What are the weaknesses of PTC for entering into the branded snacks market? Ans: Weaknesses are inherent limiting factors of an organization. They are internal by nature to the working of the organization. The case study does not clearly mention the points that can conclusively be weaknesses of the company. However, a deeper analysis will bring out that the company is totally new to the snacks business and is highly aggressive in its approach. The experience in the food business may not result in the required competencies in the business of chips. Seemingly, the company has also gone overboard in its advertisement expenditure. It may be that the margins justify expenditure of 20% in value of the total market size of Rs.250 Crores. Otherwise, the company may come into financial difficulties. Creating market may also be difficult as already there are many players who are trying to get attention of existing and new customers. The business is already cluttered with regional and national players and is highly competitive. Further, the company is overly relying on young segment of the population. This segment can be highly receptive to the new products and the company may lose them easily to the competitors. Q 4 What kind of marketing strategy was formulated and implemented for Ringo? What else need to be done by Ringo so as to enlarge its market? Ans: Formulation and implementation of marketing strategy was as under: 6
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M.B.A. (Sem. – III) Strategic Management 1) The Product: To launch its snack product, an easy to remember brand name RINGO was decided upon. To understand the snacking habits of Indian customer a large survey was undertaken. Chefs on the basis of the market survey came out with sixteen flavours.
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  • Fall '14
  • Ravi Prasad
  • HUL

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