Brazil is currently seeking new domestic and

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Foundations of Business
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Chapter 5 / Exercise 2.2
Foundations of Business
Hughes/Pride
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Brazil is currently seeking new domestic and international private investment to stimulatethis sector and to create new nature reserves (including marine ones) able to attract lovers oftrekking and hiking. The Minister of Tourism Alberto Alves said he will try to establish apartnership between the private and public sectors for the sustainable exploitation of localtreasures such as the Amazon Rainforest, the Pantanal, the Cerrado and the Atlantic Forest, inaddition to the more than 8000 kilometers of coastline and the river basin.It is clear how the visits to protected areas rose in the last 10 years: only in national parks,visitors increased by 238%, from 1,900,000 in 2007 to 7,140,000 in 2015. And in the first half of2016 two Brazilian institutions have been awarded for activities in the adventure tourismindustry.ILSC Business School BSBMKG416 Assessment V1 0117 10
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Foundations of Business
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Chapter 5 / Exercise 2.2
Foundations of Business
Hughes/Pride
Expert Verified
Marketing Activities for the Target MarketAdvertisementsMedia Announcements Web pagesMerchandisingTourism Events Public RelationsTwo most appropriate marketing activitiesAdvertisements (Estimated Value $ 3,500)Banner Online - institutional site will be created flash site for home. Can be toggled with thecampaign that is sparkling in the air.Folder exclusive brand: There will be a mini folder (approximately 8x11cm) unique topublicize the product.Promotional Email Marketing: Is created promotional marketing e-mail about the product.Spot (recorded on the radio) + Merchandising: will 30'' spot created for airing on Australianradio. Day 12/02 will be held merchandising action with live announcers at will send a bottlefor each speaker.ILSC Business School BSBMKG416 Assessment V1 0117 11
Public Relations (Estimated Value $ 500)Newsletter online: This will create a unique online newsletter addressing the issueSparkling. Their harmonies, consumption, unlike him to sparkle.E-mail marketing for sales representatives: will create e-mail marketing on the product tobe released to the business representatives.
ILSC Business School BSBMKG416 Assessment V1 0117 12
Social, Cultural and Ethical requirementsPeople tend to be attracted to good quality and competitive priceLike to go out with friends or family for tourism activities High volume of spent per person, such as: accommodation, food, services, health andleisureEnvironmental IssuesProblem of population decreasingInfluence of global warmingLegislationProhibit purchasing less than 18 years oldOther products can be sold in convenience stores and marketsProhibit exaggerated advertisement; law is not clear about the limitsILSC Business School BSBMKG416 Assessment V1 0117 13
Analyze the range of marketing activitiesILSC Business School BSBMKG416 Assessment V1 0117 14MarketingactivityAdvertisementsMediaannouncementsWeb pagesMerchandising(Tasting)AdvantagesShow theproduct to thetarget marketFast reach tothe targetmarketSave time andmoneyDirect contactwith thepossiblecustomers andstraightfeedbackDisadvantagesIt may beexpensiveExpensiveHighCompetitionIt may beexpensiveCould notreach the righttarget marketCostOver$3,000/monthOver $5 million

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