Specialty Offerings are somewhat exclusive and highly differentiated products

Specialty offerings are somewhat exclusive and highly

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Specialty Offerings are somewhat exclusive and highly differentiated products with low consumption frequency and availability. These products are sometimes offered on a custom- based arrangement or on some other metric such as limited time editions offerings. These provide higher profit margins due to nature of these offerings and the effort which is expended to finalize them. Examples would be custom-made motorbikes and certain exotic range jewelry or precious tones. I have never been able to afford any such specialty offerings in my life. Finally, as the name suggests, Unsought Offerings are seldom desired by the consumers but these are bought when there appears to be a need to acquire them (Tanner & Raymond, 2015). They offerings are very challenging to market and sell. Examples would include the towing services or building demolition services. The pricing of these offerings would be quite high because demand is very inelastic here. Conclusion In conclusion, both convenience and shopping offerings carry much leverage as far as idea and business development is concerned whereas both specialty and unsought offerings comparatively carry little room for creative innovation.
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References Tanner, J. & Raymond, M.A. (2015). Principles of marketing . Retrieved from
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