74 when advertisers run online ads that typically

74. When Advertisers Run Online Ads That
Typically Include An Image For People To Click
On, It’s Called…
 Search Engine Optimisation

Banner advertising

Display advertising

Webpage advertising
75. Which Form Of Targeting Would You Use To 76. Which Of The Following Is The Most
Accurate Analogy For A Display Advertising
Network?

77. When Creating Video Marketing Content On
A Budget, What Is The First Thing You Should
Consider Doing?
78. Which Of The Following Is A Key Strategy
For Distributing Your Video Content?
 Share videos across all of your digital marketing tools

Pick one primary place to share your video content

Trust word-of-mouth to drive traffic to your videos

Send out a postcard to relevant mailing lists
79. What Is One Of The Benefits Of Using
Templates For Your Email Marketing
Campaigns?
80. Which Of The Following Is A Benefit Of
Search Advertising Over Display Advertising?
81. Why Is It Important That You Set Goals When
Planning Your Display Ad Campaigns?

 To help determine the performance and allow for optimisation
 To help determine where your budget will be spent

To help determine the performance of your competition
82. If The Analytics For Your Video Campaign
Shows People Are Only Watching The First Few
Seconds Of Your Video, What Can You Do To Try
And Amend This?
 Change the colours to be more eye-catching
 Change how much your branding is shown in the video

Update the description to tell people more about the video

Delete the video and try again with edited content