49 Be descriptive and talk about the facts: When giving constructive feedback, discuss what happened, not how you feel about what happened. Focus on the
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YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.4

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WORKBOOK
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© 2018
YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.4
Activity 3.1
1. Discuss these FIVE areas in SUMMARY detail to fully appreciate the range of options.a. Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and servicesb. Assess effectiveness of planning processes to identify possible improvements in future activitiesc. Collect feedback and provide to personnel and agencies involved in promotional activityd. Analyse costs and time lines to evaluate the benefits accruing from the promotional activitiese. Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

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