Public strongly supports it at the cost of profits

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Public strongly supports it (at the cost of profits)Business case for CSR CSR directly benefits the “bottom line”1. Defensive approach- do what they have to do to avoid pressure that makes them incur costs 2. Cost-benefit approach- firms will undertake those activities if they can identify direct benefits that exceed costs3. Strategic approach- changing environment and engage with CSR as part of deliberate emergent strategy4. Innovation and learning approach- active engagement with CSR provides new opportunities to understand the marketplace and enhances organizational learning, which leads to competitive advantage
Corporate Social Responsiveness Corporate social responsiveness represents an action-oriented variant of CSR-Dynamic, action-oriented condition -Action phaseof management’s response in the social sphereCorporate Social Performance-What really matters is what companies are able to achieve – the results or outcomes of their acceptance of social responsibility and adoption of a responsiveness viewpointoPerformance is a bottom-line conceptCarroll’s CSP model – brings together the 3 major dimensions in a graphical depiction:1. Social responsibilities categories (definition of social responsibility)a. Economic
b. Legalc. Ethicald. Discretionary (philanthropic)2. Philosophy (or mode) of social responsiveness (Social responsiveness continuum or dimension)- Strategies ranging froma. reactionb. defencec. accommodationd. proaction3. Social (or stakeholder) issues involved (Scope or range of social or stakeholder issues)a. consumersb. environmentc. employeesd. others-Academics – conceptual aid to understand distinctions among concepts of CSR -Managers – assist managers understand that SR is not separate and distinct from economic professors
Corporate CitizenshipBroad views-Embraces all that is implied in the concepts of social responsibility, responsiveness, and performance -“serving a variety of stakeholders well”Fombrun - 3-part view:(1) a reflection of shared moral and ethical principles(2) a vehicle for integrating individuals into the communities in which they work(3) a form of enlightened self-interest that balances all stakeholders’ claims and enhances a company’slong term valueDavenport’s research– broad definition of corporate citizenship that requires a commitment to ethicalbusiness behaviour and balancing the needs of stakeholders, while working to protect the environmentCarroll – 4 categories, embracing the “four faces of corporate citizenship” -“Just as private citizens are expected to fulfil, companies are as well” – each is importantNarrow viewsAltman “Corporate community relations”
-Embraces functions through which business intentionally interacts with non-profit organizations, citizen groups, and other stakeholders at the community leveloOnly ONE stakeholder group – the communityDrivers of Corporate CitizenshipBenefits of Corporate Citizenship to Business itself-Improved employee relations o

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