Painting the ceilings and walls a brighter color instead of gray would be a

Painting the ceilings and walls a brighter color

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and walls a brighter color instead of gray would be a positive change for the store. Customers would feel more welcome and likely to buy a product displayed in better lighting. Having the employees dressed in clothing similar to what they sell also could help with their sales. Beau and Arrow could hang ads in their dressing room, to promote their branding. Along with that, they could have outfit ideas that include clothes from their store. This could help with having more sales and promoting their products. Having a larger mirror in the dressing room would allow customers to fully view the clothes they are trying on. If they were unsure about their purchase, fully seeing it on themselves may persuade them to purchase the items. This would add to their service quality, making the customer feel at home. There are many different tangible items Beau and Arrow could give to customers when they are purchasing items. One example is a punch able card. This card would have fifteen different checks to hole punch. Each check is hole-punched after an item is purchased. After fifteen hole punches the customer will receive 20% off their next purchase. This card will attract more customers and keep other customers coming back. Another example of a tangible item could be something similar to Kohl’s cash. After a customer spends a certain amount of money, they get a certain amount of money that only works in the Beau and Arrow store. This also attracts a new type of customer while bringing other customers back. 3 | PageT1T2T3
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  • Fall '13
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  • tangible property, beau, Beau & Arrow

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