Perfect way to inform customers about special deals or create deals

Perfect way to inform customers about special deals

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Perfect way to inform customers about special deals or create deals specifically for its social media followers Contests/ drawings Free stuffs are good stuffs Can attract and engage followers Useful ideas/ practices Show your expertise about product uses Provide useful information about products or issues related to it Can directly encourage purchases Insider knowledge Leak some information about the next big items or anything that might be interested to the customers Product updates Showing new products or new features about the products to build awareness News form the Icon News related to famous people Training/ education Mostly for B2B companies to help them perform better Community Interact with other users of the lifestyle brand After deciding what content to make, next is the content format. Video, webinar, infographic, blog post, article, and podcast are some of the popular methods. However, some are directed to b2b settings or expensive. Distribute and promote content Attract followers Website Most common place to attract followers to Provide call to action to encourage visitor to connect with them on social media
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Contests/ drawings Some posts will be like “Like, follow, and tag 3 friends to follow for a chance to win this jacket” In-person calls to action Sign like “Like us on Facebook!” or larger companies will print the calls to action on the receipt Events Some events will attract many people’s attentions. Once they are connected, they will not easily have disconnected with them unless it’s not meaningful. Advertising Pay for ad space to connect with them Encourage virality o It is impossible to predict whether the videos will be viral, but they can do something about it o Ex: post video on all free platforms will be better than paid views. They can maximum video’s virality (earned media) o Calculate the number of additional videos generated from one person watching: X=Pf*N*Pv
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