In social settings people may choose to greet one another with Whats up versus

In social settings people may choose to greet one

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tone, style, and word choice. In social settings, people may choose to greet one another with “What’s up?” versus “Hello, how are you doing?” depending on the formality of the situation. The same idea applies to larger arenas. One of the most visible uses of rhetoric is advertising. In advertising, classical properties of rhetoric apply to both textual and visual elements (Corbett, 1990). In advertising, common interests, values, and symbols are applied in the most basic way to sell a product or convey an idea. In a technology-based society, visual elements have become as important as text in many cases. Rhetorical Triangle Aristotle proposed the three rhetorical appeals as a way to strengthen an argument for a particular audience on a particular subject (Corbett, 1990). Each rhetorical device is interrelated and should be used to create a complete and solid argument. To utilize these devices, it is important to identify the topic and its intended audience and information to support any claims. The rhetorical triangle represents these three elements as a whole unit conjoined in the art of rhetoric.
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3/1/2019 Writing with Purpose 6/10 Ethos is utilizing the character and credibility of the speaker or writer and the information being presented. For example, if the subject of the information being presented is on turtles, information and specific examples from experts on turtles are necessary to strengthen the argument. Pathos is appealing to the emotions of the audience. For example, if the intention of an advertisement or article is to solicit donations for saving endangered turtles, a sad anecdote about migrating baby turtles dying on their journey, accompanied by pictures of baby turtles, might help strengthen the case. Logos is the practice of employing reason in an argument. In the same argument about supporting endangered turtles, an agreement can be strengthened not only by quoting statistics and facts, but making a plea to reason. The speaker or writer can argue that the lives of these turtles are vital to delicate ecosystems and to the survival of the planet. Exercise 4
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3/1/2019 Writing with Purpose 7/10 Using the argument that understanding and saving the lives of endangered turtles is vital to preserving delicate ecosystems and to the overall survival of the planet, how can you employ ethos, pathos, and logos? Be as detailed as possible. Rhetoric in Practice Rhetorical appeals are utilized in many arenas. Ethos, pathos, and logos are part of the rhetorical triangle and are necessary elements to persuade and motivate an audience. In some cases, the intention to persuade is obvious. There are articles, advertisements, websites, and speeches that clearly intend to convince people to believe in a particular message being conveyed and/or incite people to take action. For instance, the National Trust for Historic Preservation urges people to donate money and time to help save the historic landmarks and parks. They often show images of such places with urgent captions such as “Time is running out.” To see
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