Boomers are excellent target with disposable income

This preview shows page 6 - 10 out of 17 pages.

previous generation of older adults have been. Boomers are excellent target with disposable  income and a tendency to refer business. They tend to travel and buy in groups, so giving  them an incentive to refer a friend works very  well. They are also very responsive to direct mail. More than 80% marketing professionals rank the  boomers in top as an important or the most  important demographics to target. Segment will grow by 25% in the next decade.  6
Image of page 6
SYNDICATE SIMPLY Really Simple Syndication (RSS) – reader that  lets you send and receive information without  using e-mail. Instead, the information is directly sent to the  subscriber, who receives it through RSS reader. With browsers like Internet Explorer integrating  such readers, more information feeds can be  seen. These tools help you to show the reader what’s in  it for them. You can break up your feeds by audience –  customers, investors, media and the like. 7
Image of page 7
USE SOCIAL NETWORKS Social networking is hot, it’s a booming trend. It’s the most relevant way to reach out to your  customers and engage them in conversation. Social networking sites like MySpace, Facebook,  LinkedIn, Friendster, etc. are huge these days  and have become a hot point for marketers. These massive sites boast millions of users, all  segmented by age, geography and interests and  therefore offer an unbridled opportunity for  marketers for prospecting on social networks. They can be valuable as sales, marketing and  support tools. 8
Image of page 8
Benefits – 
Image of page 9
Image of page 10

You've reached the end of your free preview.

Want to read all 17 pages?

  • Fall '19
  • LinkedIn, Juliette Powell,  Marketers

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors