Wechat strategy, the members will be suggested to add the Deja Vu’s wechat subscriptions. The subscriptions will send the article for those people who add it. The article will be updated every week and the context will be about he Deja Vu’s daily or any interesting information about cocktails. For example, to recommend other high quality bars, the competition of the cocktails or anything else. Besides, an opening party will be hold at the opening day. This will be informed to those potential customers during the face to face presentation before the opening. The market budget of the opening party will be around $3,000. Opening party is hold to attract more potential customers. Moreover, with this event, it could present the idea of the bar to customers. Furthermore, an attractive opening party could give a deep memory for customers (Eventbrite US Blog,2017). Management Team In our company, we decided we will use centralized management process (Henry, M. 2012) which means we will not distribute our decision-making power into the different department. In other words, we will rely on the general manager to make decisions and provide directions for daily operations. Of course, the general manager also needs to pay attention to inventory management, employee training. So it will be authoritative management style. (Cardinal, R. 2015) It means the general manager will give employees clear direction, motivates by persuasion and feedback on task performance. Then the department is split into two sub-department. The front office and Back office. The back office we will separate into two departments: finance and marketing department. All of them will work in their house(telecommuting mode) Finance have a bookkeeper to assistant
10 in payroll and income tax preparation. Marketing will have two employees. One S&M staff will responsible for promoting, advertising as well as managing the reservations. Another e- commerce staff needs to update and design the website, maintain the Facebook page, and design posters and flyers. And the marketing team also need to responsible for promotion activities suck like face to face presentations. For front office, we split into two teams. Service team and Bartender team. We will hire two bartenders and three services responsible for daily operations, each of them will work at least eight hours per day and five days a week. Finance The speakeasy bar Déjà Vu will be opening 7 days a week, 365 days a year, by considering especially on the weekends, more customers would come, and to maximize the profitability, the shift system will be applied, in order to keep the consistent service for the customers. Furthermore, by definition, breakeven point means when the price level at which the market price of a security is equal to the original cost (Investopedia, 2018). In the first quarter of the business, the revenue would be $70,884, while the total expense would be $50,714.89
11 [Appendix ], it can represent the profitability of the business. When it comes to the next quarter, the revenue will increase, since raise of the customer volume [Appendix ]. From the
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- Fall '19