Aacsb analytic blooms understand difficulty 2 medium

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AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-04 Describe the various primary data collection techniques. Topic: Marketing Research Process Step 3--Data Collection Process 72. (p. 188) When consumers are unable to articulate their experiences, __________ becomes particularly useful in understanding consumers' preferences. A. observ ation B. surveying C. in-depth interviewing D. primary data mining E. all of these Observation is especially helpful if people are unable to explain their experiences and preferences. Instead of asking them to think about
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these issues, people's actual behavior can be observed. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-04 Describe the various primary data collection techniques. Topic: Marketing Research Process Step 3--Data Collection Process 73. (p. 188) Recently, Google hired a team of economists to study consumers' online search behavior. This type of market research is a form of __________ research. A. focus group B. survey C. in-depth interview D. primary data mining E. observational Studying online behavior is a form of observational research. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 09-04 Describe the various primary data collection techniques. Topic: Marketing Research Process Step 3--Data Collection Process 74. (p. 191) Using __________, researchers ask questions, listen to and record responses, and ask additional questions based on initial responses. A. question naires B. experiments C. in-depth interviews D. primary data mining E. observation In-depth interviews allow participants to give detailed responses, and allow researchers to ask follow-up questions based on initial responses to planned questions. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-04 Describe the various primary data collection techniques.
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Topic: Marketing Research Process Step 3--Data Collection Process 75. (p. 188) Social media monitoring, in-depth interviews, and focus groups are all __________ research methods. A. conclu sive B. data warehousing C. syndicated marketing D. exploratory E. structured Exploratory research methods include observation, in-depth interviewing, focus groups, and social media monitoring. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-04 Describe the various primary data collection techniques. Topic: Marketing Research Process Step 3--Data Collection Process 76. (p. 191) Zan wants to collect considerable information about the current opinions of his ten most important customers. Zan will probably use the __________ research method. A. social media monitoring B. experimental C. in-depth interview D. primary data mining E. observation In-depth interviews are a good way to collect detailed opinions from a small number of individuals. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 09-04 Describe the various primary data collection techniques.
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