9 in addition to the design process 3d integrated

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9 ). In addition to the design process, 3D-integrated design technology can also be used for enhancing consumers in-store retail shopping experience with virtual garment fi tting visualization capabilities that are realistic and interactive for con- sumers (McGregor 2015 ). Some large 3D-integrated design technology providers are Gerber Technology, Optitex, and Lectra. Optitex, based in New York, is one of the industry s leaders in providing an integrated 2D CAD and 3D digital product solution for textile manufacturing and Fig. 5 SAEM Collection Ltd. s 3D seamless knitting design created by the 3D seamless knitting software Environmental Sustainability in the Textile Industry 39
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Fig. 7 SAEM Collection Ltd. s 3D seamless knitting design created by the 3D seamless knitting software Fig. 6 SAEM Collection Ltd. s 3D seamless knitting design created by the 3D seamless knitting software 40 K.E. Lee
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retail companies. Some of the Optitex customers include Roberto Cavalli, Scott Sports, and Under Armour (Optitex 2016 ). Optitex continuously puts efforts into creating innovative products and solutions to provide its consumers with a more personalized experience. This includes maintaining a standardized, consistent quality in its technology for product development, manufacturing, and marketing (Optitex 2016 ). See Figs. 9 and 10 for the 3D visualization image examples created by Optitex software. Packaging As packaging of textile products makes signi fi cant contributions to the increase of land fi lls, there is an increasing number of apparel companies that use eco-friendly packaging in the global textile industry. For instance, in 2010, Puma presented the Clever Little Bag in collaboration with a design company FuseProject (Puma 2010 ). The Clever Little Bag combines the shoebox and bag without using additional tissue paper or shopping bags and can be used as a shoe container as well as an eco-bag (Puma 2010 ). The Bloomingdale s department store uses shopping bags called Brown Bag made with 100 % recyclable material and natural craft methods (Macysgreenliving 2013 ). The department store giant also sells drinking water boxes made with recyclable paper; 10 % of the sales pro fi ts are donated to the Fig. 8 SAEM Collection Ltd. s 3D seamless knitting design created by the 3D seamless knitting software and machines of the factory in South Korea (SAEM Collection Ltd. 2016 ) Environmental Sustainability in the Textile Industry 41
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Fig. 9 3D visualization images and digitized pattern works created by Optitex software (Optitex 2016 ) Fig. 10 3D visualization of a jacket constructed with Optitex and actual garment sample image (Lee 2016 ) 42 K.E. Lee
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World Water Relief Foundations, and an additional 10 % of the pro fi ts are used for reforestation foundations (Macysgreenliving 2013 ). In 2011, the denim brand Lee presented the Never Wasted shopping bag designed to be transformed for the reuse in different ways (e.g., as a calendar, message tag, envelope, and container).
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