According to the contents of managerial and financial

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According to the contents of managerial and financial as mentioned above, these questionnaires include such eight types as human resources (A1-1); finance (A1- 2); land development (A1-3); design, planning, and research and development (RD) (A1-4); construction and project management (A1-5); sales (A1-6); information technology (A1-7); and general management (A1-8) (Figure 3.3). Among these eight types of questionnaires, except the information technology is easy to understand as these seven aspects obviously related with the managerial and financial context. Actually, information technology are playing more and more important role in both management and production process. In terms of real estate developer, more and more developer is using IT in their management system including such as Enterprise Resource Planning (ERP), Electronically Project Management System (E-PMS) etc. to improve the management efficiency. As aforementioned, the feature of real estate enterprise involves complicated contractual relation, huge resource commitment, and high potential of risk, an
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65 advanced management information system can improve the management efficiency as well as mitigate the risk of operation for the real estate developers. Therefore, the application of IT is used as a specific aspect to evaluate the competitiveness of developers. The target population were the directors, managers and supervisors since they have firsthand knowledge of the performance of the company as shown in figure 3.2. As shown in the figure 3.2, to investigate the opinion of different level of staff, different types of questionnaires are used to survey the attitude of specific level of staff. For example, questionnaire type B1 and C are specially used to survey the director/ CEO/senior manager/ experts as this level of managers have high level vision and good understanding the strategy of the corporate. Questionnaire type A2 are use to the survey the division manager and supervisor and general staff as they have directly understanding of how the corporate acutely operating. To illustrate the survey arrangement, figure 3.3 provide the detail introduction of questionnaires using type A1 and B2 as example. All of A1 and B2 contain 8 aspects questionnaire including human resource, corporate finance, investment/land, design/planning/R&D, project management, sales planning, IT communication, and General management. The difference between the A1 and B2 is the specific attributes of each questionnaire, as these two types of question are designed for two different levels of staff in real estate development corporate. The method of design can improve the effectiveness of questionnaire survey since the questionnaire is more pertinence and specification for all of the interviewees. Respondents were asked to rate their company using the competitiveness attributes on a 5-point Likert scale. The Likert scale was selected to obtain
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66 weights for this survey as it gives unambiguous results which are easy to interpret.
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