100%(2)2 out of 2 people found this document helpful
This preview shows page 1 - 2 out of 2 pages.
Corporate Citizenship is a newer term now used by many companies, and it’s vastly related to corporate social responsibility. In my opinion it is just a subcategory that further details a company’s actual implementation of the actions and practicing what they preach. The main difference between the two is explained by Lawrence & Weber. Corporate Social Responsibility refers to a set of beliefs and Corporate Citizenship refers to actual behaviors. One is more of a theoretical term while the other is a bit more practical and modern. Back in the 1990s, practitioners coined the term “corporate citizenship” also known as CC, in an effort to “link social accountability with business’s activity for mutual benefit…” (Valor, 2005). That being said, I would say that Corporate social responsibility is the framework for which corporate citizenship can thrive under. According to some research that was conducted by Cone Communications, both the foundation and the carry through of CSR and CC is important and supported by data directly from those impacted. “Approximately 75% of U.S. citizens will not purchase from certain businesses if that