To delight our customers.●To build a profitable enterprise that maximizes investors return.●To empower, develop and reward our people, to become Malaysia’s preferred employer.●To build win-win relationship with all our business partners, based on mutual trust, respect and support●To work to bridge the digital divide, to build our nation and to enhance its standing abroad.●To maintain the highest levels of transparency, integrity and professionalism.Together with all our stakeholders, we will make Celcom Malaysia a premium brand: a brandthat symbolizes the spirit of freedom, aspiration, confidence, dynamism, timelessness,universality and globalism. (Celcom Official Website, 2009)The main objective of this task is to figure out and understand how Celcom asan organization and U-verse. This is the new telecommunication service which isgoing to design a marketing plan. Then, marketing plan is designed using PhillipKottler’s Method. In the telecommunication business with the primary objective
Celcom has to keep the population of people connected and helping organization tomarket their goods and services as well as keeping closer to your clients. Other thanthat, Celcom will formulate the market-orientated and customer-focused missionstatement, Celcom has built up and achieve the cumulative development in the nextfive years with a 50 per cent of net profit for the recently launched of U-verse.To achieve these objectives, Celcom has built up a benchmark for the progressin three different categories. Firstly, Celcom can through market penetration pricing,to the service and it bring to the customers at reasonable prices and affordable.Beside, by picking up to have a better of understanding for the need and fulfilment tothe current customers, they will try their very best to make improvement to the serviceto encourage re-orders. Lastly, for the service it can utilize the knowledge base,current technology, and research as well. It would be conduct on similar products withan eye towards building up the services to the strength of promoting product.(Williams & Ferrell 1997, p. 364)
Methodology IntroductionThe purpose of this chapter is to provide an explanation about this research will becarried out. Therefore, this chapter identifies the procedures and techniques that used forcollection, processing and analysis data to show that the objectives of this study achieved.Research ApproachResearch approach contains two approaches to research such as deductive andinductive approach (Saunders, Lewis and Thornhill 2009). Deductive approach starts withpredefined theory. This means that researcher aimed and testing theory what others havedone, and then test those hypotheses that rise up from those theories (Gabriel, 2013).Inductive approach defined as concerned with developing of new theory and also referred toas the scientific method (Menor, 2012).