Aacsb 3 ll 2 learning describe the factors

AACSB: 3
LL: 2
Learning Objective: 10-04 Describe the factors contributing to a product's or service's failure
10-171

Chapter 10 - Developing New Products and Services
188.
(p. 256)
Which stage in the new-product process has as its purpose to identify new-product
niches to reach in light of company objectives?
A. New-product strategy development
B. Idea generation
C. Screening and evaluation
D. Business analysis
E. Development
The purpose of the new-product strategy development stage is to identify new-product niches
to reach in light of company objectives.
AACSB: 3
LL: 2
Learning Objective: 10-05 Explain the purposes of each step of the new-product process
189.
(p. 258)
The seven stages an organization goes through to identify business opportunities
and convert them to a salable product or service is referred to as the __________.
A. commercialization process
B. screening and evaluation process
C. new-product process
D. new-product business analysis
E. development sequence
Key term definition - new-product process
AACSB: 3
LL: 1
Learning Objective: 10-05 Explain the purposes of each step of the new-product process
10-172

Chapter 10 - Developing New Products and Services
190.
(p. 256)
The new-product process refers to
A. the informal process of "brain storming" ideas at a marketing meeting.
B. the process of presenting cross-functional teams with a written product concept statement
and asking them to respond to it in writing.
C. the seven stages an organization goes through to identify business opportunities and
convert them to a salable product or service.
D. the six stages an organization goes through from idea generation to commercialization.
E. a formalized protocol for new-product development that begins at the corporate level and
ends at the corporate level.
Key term definition - new-product process
AACSB: 3
LL: 1
Learning Objective: 10-05 Explain the purposes of each step of the new-product process
191.
(p. 256)
The new-product process an organization goes through to identify business
opportunities and convert them to a salable good or service contains
A. three main steps: research, produce, and distribute.
B. four distinct steps: research, evaluate, produce, and distribute.
C. five key phases ranging from idea generation to creating the first prototype.
D. seven stages from new product strategy development to commercialization.
E. three phases: planning, implementation, and control.
The seven key steps of the new product development strategy, idea generation, screening and
evaluation, business analysis, development, market testing, and commercialization, in that
order.
AACSB: 3
LL: 2
Learning Objective: 10-05 Explain the purposes of each step of the new-product process
10-173

Chapter 10 - Developing New Products and Services
192.
(p. 256)
The stage of the new-product process that defines the role for a new product in
terms of the firm's overall objectives is referred to as __________.