AACSB 3 LL 2 Learning Describe the factors contributing to a

Aacsb 3 ll 2 learning describe the factors

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 217
  • 83% (94) 78 out of 94 people found this document helpful

This preview shows page 171 - 175 out of 217 pages.

AACSB: 3 LL: 2 Learning Objective: 10-04 Describe the factors contributing to a product's or service's failure 10-171
Image of page 171
Chapter 10 - Developing New Products and Services 188. (p. 256) Which stage in the new-product process has as its purpose to identify new-product niches to reach in light of company objectives? A. New-product strategy development B. Idea generation C. Screening and evaluation D. Business analysis E. Development The purpose of the new-product strategy development stage is to identify new-product niches to reach in light of company objectives. AACSB: 3 LL: 2 Learning Objective: 10-05 Explain the purposes of each step of the new-product process 189. (p. 258) The seven stages an organization goes through to identify business opportunities and convert them to a salable product or service is referred to as the __________. A. commercialization process B. screening and evaluation process C. new-product process D. new-product business analysis E. development sequence Key term definition - new-product process AACSB: 3 LL: 1 Learning Objective: 10-05 Explain the purposes of each step of the new-product process 10-172
Image of page 172
Chapter 10 - Developing New Products and Services 190. (p. 256) The new-product process refers to A. the informal process of "brain storming" ideas at a marketing meeting. B. the process of presenting cross-functional teams with a written product concept statement and asking them to respond to it in writing. C. the seven stages an organization goes through to identify business opportunities and convert them to a salable product or service. D. the six stages an organization goes through from idea generation to commercialization. E. a formalized protocol for new-product development that begins at the corporate level and ends at the corporate level. Key term definition - new-product process AACSB: 3 LL: 1 Learning Objective: 10-05 Explain the purposes of each step of the new-product process 191. (p. 256) The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains A. three main steps: research, produce, and distribute. B. four distinct steps: research, evaluate, produce, and distribute. C. five key phases ranging from idea generation to creating the first prototype. D. seven stages from new product strategy development to commercialization. E. three phases: planning, implementation, and control. The seven key steps of the new product development strategy, idea generation, screening and evaluation, business analysis, development, market testing, and commercialization, in that order. AACSB: 3 LL: 2 Learning Objective: 10-05 Explain the purposes of each step of the new-product process 10-173
Image of page 173
Chapter 10 - Developing New Products and Services 192. (p. 256) The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.
Image of page 174
Image of page 175

You've reached the end of your free preview.

Want to read all 217 pages?

  • Spring '08
  • YENIYURT
  • Marketing, new products, Developing New Products and Services

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture