The privacy paradox x refers to a difference between

6. The “Privacy Paradox”…
x … refers to a difference between what people think they should do and what they actually do
… explains why people express more concerns about privacy in the online sphere than offline
… relates to the fact that people prefer purchasing online, compared to offline
… is none of the above
7. Which of the following statements refer to Conjoint Analysis?
x
8. Diagnostic (or inquisitive) analytics answer or explore:
9. One of the main differences between traditional analytics and Big data analytics is:
3

© Blasco-Arcas, Lee, Maggioni, Prime, Wilken – Data-driven Marketing coordinators – EXAM 2020
10. Primary research methods…
X … include experimental and non-experimental methods
… have primarily a quantitative nature
… involve data already collected for other purposes
… combine internal and external data
11. Which of the following is NOT a step in the process of positioning analysis?