Media industries vary greatly in terms of time

  • No School
  • AA 1
  • 22

This preview shows page 5 - 6 out of 22 pages.

content that it conveys. Media industries vary greatly in terms of time sensitivity, reflecting the different roles they play for audiences. These differences in sensitivity affect the locations from which audiences can be served, the production and distribution operations of media, and the substitutability of media. (pp. 58–59) Yet,inadditiontothesetwobasicdimensionsthatallowsustoviewthemasdualgoods found in most media products—content for audience and time attention for advertisers— there is a third dimension just as significant: one that justifies the public and political intervention in the sector. Apart from the specific content receptors and advertisers, media products have a third key client: society. Schultz commented, “a major difference between traditional consumer product and media products is the influence and impact of the community and the society in the entire system. The media must serve not only the media user and the advertiser but the community, too” (Schultz, 1993, p. 5). This idea is clearly reflected by the fact that the media are the only business specifically protected by Constitutional laws (First Amendment, free speech rights, etc.). Across-sectionofthemediaproductcontentdisplayscontentofaculturalandsymbolic nature, which is the fruit of human creativity, having come to be known as the cultural industries. Accordingly, along with their economic value, media products have socio- cultural value. Products such as films or music belong to the cultural heritage of society. As for the news media, several parameters such as the quantity, quality, and range of products may even alter the socio-political structure of our societies (Picard, 2000a, 2001). On the whole, cultural industries are comprised of primarily symbolic goods, and as a consequence, their economic value can never be disassociated from their cultural value. In spite of numerous differences between media cultural products and other artistic cultural products (traditional art), it is becoming harder from an economic stand- point to keep the historic boundary separating art and commerce. As O’Connor (1999) stated, both deal in symbolic value whose ultimate test is within a circuit of cultural value that, whether meditated by market or bureaucracy, relies on a wider sense of it as meaningful or pleasurable. Towse (2002) expressed that one of the crucial elements that unifies all kinds of cultural industries is the fact that their creativity is protected by copyright. To be able to even consider media products as cultural goods would require far more analysis; therefore, one way of overcoming the constant onslaught of an ideological debate is to view them as goods whose management can generate both positive and negative socio-cultural externalities. As McFadyen, Hoskins, and Finn (2000) explain: Thetensionbetweeneconomicandculturaldevelopmentapproachestoexaminingcultural industries is in part due to misunderstandings; the external benefits concept can be used to reconcile many of the differences. The belief that indigenous programming and film
Image of page 5
Image of page 6

You've reached the end of your free preview.

Want to read all 22 pages?

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors