value delivery network 5) Most producers today sell their goods to ________. intermediaries
6) A company's channel decisions directly affect every ________. marketing decision 7) Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners. long-term commitments 8) Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can achieve on its own. Which of the following is most likely an advantage that Joe creates by working with intermediaries? scale of operation 9) From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. consumers 10) Producers benefit from using intermediaries because they ________. offer greater efficiency in making goods available to target markets 11) Intermediaries play an important role in matching ________. supply and demand 12) Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them. time, place, and possession 13) Which of the following is NOT a key function that intermediaries play in completing transactions? negotiation 14) Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction? promotion 15) In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel. length 16) To a producer of goods, a greater number of channel levels means ________ and greater channel complexity. less control 17) All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow. promotion 18) A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals. complex behavioral system 19) An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ________ in the channel. specialized role 20) ________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel. Vertical; horizontal 21) Historically, conventional channels have lacked the leadership to ________. assign member roles and manage conflict 22) A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers. independent
23) A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their own profits even at the expense of profits for the channel as a whole is a(n) ________. conventional distribution channel 24) An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.
You've reached the end of your free preview.
Want to read all 47 pages?
- Spring '08
- Marketing, Herb Marks