Value delivery network 5 most producers today sell

value delivery network
5) Most producers today sell their goods to ________.
intermediaries

6) A company's channel decisions directly affect every ________.
marketing decision
7) Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts
or relationships with channel partners.
long-term commitments
8) Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can
achieve on its own. Which of the following is most likely an advantage that Joe creates by working with
intermediaries?
scale of operation
9) From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of
products made by producers into the assortment of products wanted by ________.
consumers
10) Producers benefit from using intermediaries because they ________.
offer greater efficiency in making goods available to target markets
11) Intermediaries play an important role in matching ________.
supply and demand
12) Channel members add value by bridging the major gaps of ________ that separate goods and services from
those who would use them.
time, place, and possession
13) Which of the following is NOT a key function that intermediaries play in completing transactions?
negotiation
14) Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed
transaction?
promotion
15) In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
length
16) To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.
less control
17) All of the institutions in a channel are connected by various flows. These include physical flow, flow of
ownership, payment flow, information flow, and ________ flow.
promotion
18) A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in
which people and companies interact to accomplish individual, company, and channel goals.
complex behavioral system
19) An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a
________ in the channel.
specialized role
20) ________ conflict, which occurs between different levels of the same channel, is more common than ________
conflict, which occurs among firms at the same level of the channel.
Vertical; horizontal
21) Historically, conventional channels have lacked the leadership to ________.
assign member roles and manage conflict
22) A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.
independent

23) A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their
own profits even at the expense of profits for the channel as a whole is a(n) ________.
conventional distribution channel
24) An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.