MARKETING
marketing_topic_intro.pdf

Here are two popular sites that provide software to

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Here are two popular sites that provide software to manage CSAs online. 1. 2. • Promoting your website n Search Engine Optimization (SEO) 1. You can help draw people to your website through use of key words, like “certified organic” or “sustainably grown” that are easily searchable in search engines such as Google, Yahoo, etc. Resources to learn SEO n Search Engine Optimization Starter Guide by Google n 10 Basic SEO Tips by Business Insider n The Beginner’s Checklist for Learning SEO by SEOMOZ
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Marketing Basics 222 | Unit 5.0 Lecture 1: Marketing Basics vi. Social Media Online networking through social media sites can be an easy, low-cost way to connect with your consumers. You can use social media sites to post pictures, share short updates on what is happening on your farm, and provoke conversations with your customer base. Social media is dynamic and interactive; your result will only be as successful as your dedication to regularly update your site to keep content current, and respond to inquiries in order to continue to draw people back to your site. It has been said that having a site you do not tend is worse that not having one at all. For more information on using social media, see Unit 6.2, Building Community with Social Media and On Farm Events Facebook n Facebook is a popular social media forum where you can post pictures, generate a following of customers, and share short snippits about the latest happenings on your farm. You can also post events and a calendar of your harvest. n The initial set-up of Facebook business page should take you less than five minutes: Select a logo or image that represents your farm and your brand to place on the front page; write a sentence about your business so people understand what you do; and you’re ready to roll n To get started post a few pictures of your latest crops or a landscape shot of your farm. Facebook is a cheap and easy way to share photos of your latest harvest or a quick insight about your farming methods with your customers. n Update regularly: the best way to get a following on Facebook is by updating your page frequently with content that will draw your customer-base to your page. Add a recipe or a funny story about your trip to the farmer’s market. n See for more information about putting together a Facebook business page Twitter n Twitter is an online social networking and micro-blogging service that enables users to send and read “tweets,” which are text messages limited to 140 characters. Registered users can read and post tweets but unregistered users can only read them. n You can use Twitter to provoke a conversation, share your thoughts about organic farming, or express your excitement about an upcoming harvest Tumblr n Tumblr is a microblogging platform and social networking website founded by David Karp and owned by Yahoo! Inc. The service allows users to post multimedia and other content to a short-form blog.
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