Cost cutting measures all units including outsourcing

  • No School
  • AA 1
  • 200

This preview shows page 140 - 142 out of 200 pages.

Cost-cutting measures All units, including outsourcing, to be fully audited Sustainable collection Highlights the sustainability commitment Higher price tag Global Recycle Standard certi fi cation Demand for low-cost, high-quality, and durable clothing Less customer awareness Digital and print campaigns focused on sustainability Highlights the sustainability commitment Cost of promotion Global awareness on sustainability Campaigns must meet the demands of the target audience Translation of awareness to purchase depends on the price factor also Widespread use of internet Effective impact on the customers Use of celebrities Carbon footprint disclosure Transparency and commitment to sustainability Use of proper methodology/cal- culations is essential Voluntary practices. Cost-cutting measures Trading based on carbon credit Assists in baseline status and tar- gets to be achieved Incentives for carbon-neu- tral products/companies Energy-ef fi cient practices Energy ef fi ciency across the processes Energy ef fi ciency is initially expensive Growing demand for Energy Star certi fi cations Cost-cutting measures Use of renewable resources 134 T. Vadicherla and D. Saravanan
Image of page 140
5 SWOT Analysis of Various Sustainability Measures Practiced by Brands, Retailers, and Manufacturers The sustainability measures practiced by brands, retailers, and manufactures can be best understood by analyzing the strengths, weaknesses, opportunities, and threats (SWOT) of an organization, company, industry, technique, practice, or measure. Table 4 shows the SWOT analysis of some sustainability measures discussed in this chapter. SWOT analysis indicates that the use of sustainable materials and sustainable collections are bound to increase in the future. Digital and print campaigns focused on sustainability inform the customer about the initiatives and lay down the foundation for customers to make sustainable choices. A special mention has to be given for the use of virtual technology because of the prospects and bene fi ts it will have on the sustainability front. Sustainable design tools can be a boon to the LCA initiative because product-making begins at the design stage. A supplier s rating, along with its code of conduct or ethical trading policy, must be made more transparent and has to be incentivized suf fi ciently. Energy-ef fi cient practices assist in lessening the carbon footprint, which can be seen from the carbon footprint disclosure. In nutshell, all sustainability measures are going to have increased opportunities in the future and can only become more and more transparent. 6 Summary Sustainable measures practiced by brands, retailers and manufacturers have been on the rise and can only improve in the future. All of these stakeholders often take collective measures to ensure sustainability in the entire value chain, making the system a robust one. The interesting features of such collective measures impose more restrictions and pressure on manufacturers operating in developing countries,
Image of page 141
Image of page 142

You've reached the end of your free preview.

Want to read all 200 pages?

  • Fall '19
  • Corporate social responsibility, CSR Practices

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors