each responsible for worldwide sales of different product groups Finally

Each responsible for worldwide sales of different

This preview shows page 52 - 53 out of 53 pages.

, each responsible for worldwide sales of different product groups. Finally, operating units can be international subsidiaries , each responsible for their own sales and profits. Global organizations don’t think of themselves as national marketers that sell abroad but as global marketers. The top corporate management and staff plan worldwide manufacturing facilities, marketing policies, financial flows, and logistical systems. The global operating units report directly to the chief executive or the executive committee of the organization, not to the head of an international division. 52
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