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is reflected in the price and hence caters to high end customers.Place: The products of NatureCare are currently available in Australia through their online stores and retailstores and a plan to introduce the product to foreign market is in progress.Promotion: The quality of the product helps in easy promotion of the product. However, the price of theproduct restricts the same. Aggressive marketing would be required especially for a new productdeveloped to ensure that the customer base increases (Fitzgerald, 2014).Introduction of new productA new face wash that comes in two variants for dry to normal skin and normal to oily skin has to bedesigned with a tan removal feature suitable for all age groups. Formula for this product will be close to theformula used in the cleansing cream and the scrub developed by NatureCare. The product would beinitially sold as a trial piece for free when any two products of NatureCare are purchased. The trail tubeswill be small samples that can be used for five washes. The trial period will run for a month post which theproduct would be available as a self-product in varied weights and also with the new skin care kitcomprising of the face wash, cleansing cream and scrub (Gorton, 2013).Advertising on social mediaAdvertising on YouTube is one of the most efficient ways to reach a large clientele (Chaffey, 2015).Commonly watched videos such as prominent trailers or entertainment clippings should be chosen and asimple 15 second ad of one or all the products have to be run on the video. The number of viewers wouldsubstantially increase.Budget and projected profit and lossThe breakdown of the budget is as follows:60% is allocated to development of new product and joint venture activities20% for internet marketing and regular marketing by sales staff20% to analyze the international market post sales with joint ventureImplementation time frameDiscuss marketing tactics, including implementing each aspect of the marketing variables to achieve the objectives.3
ACTIONTIMEFRAMERESPONSIBILITYSourceexternalsocial media consultantWeek 1-3 JanuaryOperations ManagerDevelop a new facewash that addresses two skin types, dry to normal and normal removal technology07/02/2019 – 07/02/2019R&D TeamSearch for an appropriate firm from japan that would be ready to form a short term07/02/2019 – 07/02/2019CEO and operations managerDevelop multiple 15 sec ads for the product that can be published on youtube07/02/2019 – 07/02/2019Marketing Assistance Publish ads on youtube07/02/2019 – 07/02/2019Market assistance and sales managerTest the international market with the existingproducts and the new face wash to market responds07/02/2019 – 07/02/2019Market assistance and sales managerNatureCare is an established brand in Australia. However, the company hasn’t done