Place The products of NatureCare are currently available in Australia through

Place the products of naturecare are currently

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is reflected in the price and hence caters to high end customers. Place: The products of NatureCare are currently available in Australia through their online stores and retail stores and a plan to introduce the product to foreign market is in progress. Promotion: The quality of the product helps in easy promotion of the product. However, the price of the product restricts the same. Aggressive marketing would be required especially for a new product developed to ensure that the customer base increases (Fitzgerald, 2014). Introduction of new product A new face wash that comes in two variants for dry to normal skin and normal to oily skin has to be designed with a tan removal feature suitable for all age groups. Formula for this product will be close to the formula used in the cleansing cream and the scrub developed by NatureCare. The product would be initially sold as a trial piece for free when any two products of NatureCare are purchased. The trail tubes will be small samples that can be used for five washes. The trial period will run for a month post which the product would be available as a self-product in varied weights and also with the new skin care kit comprising of the face wash, cleansing cream and scrub (Gorton, 2013). Advertising on social media Advertising on YouTube is one of the most efficient ways to reach a large clientele (Chaffey, 2015). Commonly watched videos such as prominent trailers or entertainment clippings should be chosen and a simple 15 second ad of one or all the products have to be run on the video. The number of viewers would substantially increase. Budget and projected profit and loss The breakdown of the budget is as follows: 60% is allocated to development of new product and joint venture activities 20% for internet marketing and regular marketing by sales staff 20% to analyze the international market post sales with joint venture Implementation time frame Discuss marketing tactics, including implementing each aspect of the marketing variables to achieve the objectives. 3
ACTION TIMEFRAME RESPONSIBILITY Source external social media consultant Week 1-3 January Operations Manager Develop a new facewash that addresses two skin types, dry to normal and normal removal technology 07/02/2019 – 07/02/2019 R&D Team Search for an appropriate firm from japan that would be ready to form a short term 07/02/2019 – 07/02/2019 CEO and operations manager Develop multiple 15 sec ads for the product that can be published on youtube 07/02/2019 – 07/02/2019 Marketing Assistance Publish ads on youtube 07/02/2019 – 07/02/2019 Market assistance and sales manager Test the international market with the existing products and the new face wash to market responds 07/02/2019 – 07/02/2019 Market assistance and sales manager NatureCare is an established brand in Australia. However, the company hasn’t done

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