Objective of an advertising campaign is a a pull

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objective of an advertising campaign is: A. a pull strategy--to stores by having c B. a push strategy--to stimulate interest among members o C. to win advertising awards. D. to offset sales promotion costs. E. to maximize media planning. Consumer advertising is usually part of a pull strategy, in which the goal is to have consumers demand the product of retailers. In contrast, a push strategy promotes a product to members of the supply chain. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 32. (p. 358) Whenever the major beverage companies develop a new product, they advertise it heavily using television and print media. These efforts are designed to: A. drag consumers into the 21 st century. B. pull the product into retail stores through consumer dem C. signal strategy changes to market competitors. D. make it easier to do posttesting. E. use a push strategy.
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Consumer advertising is usually part of a pull strategy, in which the goal is to have consumers demand the product of retailers. In contrast, a push strategy promotes a product to members of the supply chain. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 33. (p. 358) Florida Heat Pump Manufacturing Company is offering a free, all-expenses-paid trip to Las Vegas for HVAC dealers that sell at least twenty units this year. Florida Heat Pump is using a __________ promotional strategy. A push strategy promotes a product to members of the supply chain. Consumer advertising, in contrast, is usually part of a pull strategy, in which the goal is to have consumers demand the product of retailers. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 34. (p. 358) Anne's Pita Bread Chips offers free POP (point-of- purchase) displays to retailers ordering their product. Anne's is using a __________ strategy. A. pul l B. puffer C. publicity D. push E. posttesting
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A push strategy promotes a product to members of the supply chain. Consumer advertising, in contrast, is usually part of a pull strategy, in which the goal is to have consumers demand the product of retailers. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 35. (p. 358) After identifying the target audience for the university's new advertising campaign, the advertising team needs to decide whether the
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