Now they have an app sweat and millions of followers her personal page has more

Now they have an app sweat and millions of followers

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Now they have an app (sweat) and millions of followers – her personal page has more than 11M followers. Example social media post
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© SOCIAL MEDIA COLLEGE 1.7 EMERGING TRENDS Emerging trend 3 rd party resource URL Impact on personal brand Actions required Content rchuk.com/5-strategie s-for-personal-brandi ng-online/ Grow number of followers and engagement Build a strong presence in the industry Post a lot. Instagram should be around 6 times a day. Create a lot of content. Posts should be fun and interesting. Prioritize brand over sales rchuk.com/5-strategie s-for-personal-brandi ng-online/ Grow number of followers and engagement Build a strong presence in the industry Prioritizing my brand over short term sales is something that will bring me more respect, admiration, and wealth in the long term. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. It magnifies your talents and knowledge in a way that makes them appealing to a specific audience — in this case, your coworkers, clients, and extended network. Stories . com/insights/personal -branding-trends-soci al-media/ Engage with followers Post a lot. Photos, places, behind the scenes People making coffee Coffee shops that have big lines – take photo, talk about them
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© SOCIAL MEDIA COLLEGE 1.8 PERSONAL BRAND IDENTITY CANVAS Mission Statement Being the go-to place where people that loves good coffee can get tips and insights in the industry Brand Voice Cheeky but respectful Funny and don’t take myself too serious Logo Imagery Social Media Networks Instagram facebook Colours Rose, white and some light grey for texts Tag lines #coffee #luilovescoffee #sydney Other marketing channels Blog Website/colabs with other bloggers or influencers
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