Registration and naming guidelines while instagram

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Registration and naming guidelines While Instagram was initially a mobile only application, it is now available on a range of devices. New users select an Instagram name that is available as a personalised URL in the following format: . Instagram accounts are public by default; however, privacy settings exist that allow the user’s content to be visible only to followers a user follows in return. Visual guidelines Due to the young and creative demographic of Instragram user’s, brands that apply creativity and artistry are more likely to use Instagram successfully than those that apply a corporate approach. Biography guidelines Brands and individuals that post a strong and engaging Instagram biography can set the tone for their Instagram feed and increase the likelihood that another user will follow them. Notifications Instagram offers smartphone notifications for a number of activities. These notifications can be customised in the smartphone settings tab. Depending on a users’ level of interactivity, the following activities are available for push notifications: f When another user likes or comments on a users’ photo f When another user @mentions a user in a comment f When a users’ photo is posted to the Popular page f When a user is tagged in a photo Connect to other social media networks Instagram content can be shared on complementary social networks to further enhance engagement from other users or brands. Instagram allows users to link to multiple social media networks when posting new content, including Facebook, Twitter, Tumblr, Flickr, and Swarm. Instagram Implementation Instagram provides an opportunity for organisations to build large and engaged followings. Instagram Strategy Tips Here are the top recommended tips for building a strong marketing strategy on Instagram:
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127 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 1.Make a profile visually appealing Organisations can use high quality images to reinforce their branding. Apps such as Afterlight, VSCOcam and Snapseed can all be used to edit images before posting, while Phonto can be used for overlay text and logos. 2. Select and adhere to a theme Many popular Instagram accounts adhere to a particular content theme. Selecting and maintaining an appropriate theme is perhaps the most challenging aspects of marketing on Instagram, however if executed correctly offers substantial benefits. 3. Hashtag Using hashtags when posting an image is important as it attracts like-minded individuals to an organisation’s profile. These hashtags may range from specific or general activities, to locations and emotions, and should be related to the image being posted. 4. Engage with a community Organisations can adopt a range of techniques to engage with their communities, such as asking followers questions that relate to a particular image.
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