BMO2004 Assessment 2 (1).docx

Therefore the motivation and intention of conclusion

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to increase the profits of its “junk food” in a health-conscious society. Therefore, the motivation and intention of Conclusion and suggestions Cola-Cola is one of the most successful and recognized brand in the industry. A company this big has to be very cautious with what they do in public eye. One fatal mistake can be the end of a very successful business. Decepting advertising is not necessary for sellers to increase their revenue and profit. On the other hand, honest advertisement is more beneficial both advertiser and consumers. The honesty is what people appreciate and value, which would in turn not drive consumers and investors away like a company that is unethical, deceiving, and manipulates data to increase sales. References Carrigan, M, Marinova, S & Szmigin, I 2005, "Ethics and international marketing: Research background and challenges", International Marketing Review, vol. 22, no.5, pp.481-493. Goldsby, M, Burton, B, Grana, P &Neck, C 2006, "Business ethics versus economics: the ideological foundations of the debate", International Journal of Organizational Analysis, vol. 14, no. 1, pp. 67-83. Huffington Post 2016, Is It Ethical for Coke to Sponsor Conflicted Research on Weight Loss?, Dana Radcliffe, viewed 10th August 2017, < - ethical-for-coke-to_b_8009304.html?utm_hp_ref=business-ethics > . Jonsson, P 2011, "On utilitarianism vs virtue ethics as foundations of economic choice theory", Humanomics, vol. 27, no. 1, pp. 24-40. McNutt, P 2010, "Edited ethics: corporate governance and Kant's philosophy", International Journal of Social Economics, vol. 37, no. 10, pp.741-754. Nantel, J, Weeks, W 1996, "Marketing ethics: is there more to it than the utilitarian approach?", European Journal of Marketing, vol. 3, no. 5, pp.9-19.
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Pimentel, J, Kuntz, J, Elenkov, D 2010, "Ethical decision making: an integrative model for business practice", European Business Review, vol. 22, no. 4, pp. 359-376. Shaw, W, Barry, V, Issa, T & Catley, B 2013, Moral Issues in Business, 2nd Asia Pacific Edition, Cengage Learning, Victoria, Australia. Warren, R 2011, "Are we making progress in international business ethics?", Humanomics, vol. 27, no. 3, pp.212-224. Wise, R 1999, "Why Things Go Better At Coke", Journal of Business Strategy, vol. 20, no. 1, pp.15-18.
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  • One '11
  • Ethics , deceptive advertising, company Coca-Cola, Sponsor Conflicted Research

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