It is support that some new products have a positive market growth rate coffee

It is support that some new products have a positive

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coffees and healthy options as well as new products such as the beef and stilton roll. It is support that some new products have a positive market growth rate, coffee as well. However, those products are used for support cash cow products and won’t be cut down, even more, Greggs will seek opportunity to develop into star products. 1) Main Product: e.g. sandwiches and some popular baked goods
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Current market position: Cash cow Strategic thrust objectives: existing products in existing market Strategic objectives: hold There are many strategies that Greggs use for hold market position. First, the product cater to market trend, for example, costumer are prefer to healthy food. Second, solidifying current business. For example, stop increasing the number of stores, and refit existing stores; developing new products, such as pizza. Bakeries are the most frequently visited of all the food and drink specialists, and Greggs is one of the leader of the bakeries, it hold a remarkable position of market share (Mintel, 2016). 2) Hot drinks and new products Current market position: Star
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  • Marketing, new products, current market position, Greggs

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