p 97 A formal statement of ethical principles and rules of conduct is referred

P 97 a formal statement of ethical principles and

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(p. 97)A formal statement of ethical principles and rules of conduct is referred to as a (n) A. ethical mission.B. moral code.C. moral manifest.D. code of conduct.E.code of ethics.Key term definition-code of ethicsAACSB: 2LL: 3Learning Objective: 04-02 Identify factors that influence ethical and unethical marketing decisions72.(p. 97)Code of ethics refers to A. a formal statement of moral and ethical business behaviors.B.a formal statement of ethical principles and rules of conduct.C. a legally binding code of ethical principles and moral conduct.D. the written document stating a firm's beliefs and values in terms of its business activities.E. a firm's itemized list of business activities that are and are not consistent with the company's ethics and business mission.Key term definition-code of ethicsAACSB: 2LL: 3Learning Objective: 04-02 Identify factors that influence ethical and unethical marketing decisions4-92
Chapter 04 - Ethical and Social Responsibility in Marketing73.(p. 97)Recently, six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for illegal smuggling of undocumented foreign workers into the U.S. to work at Tyson plants. Tyson's violations are the result of __________, one of the major reasons why some companies fail to establish ethical behavior. A. too ambiguous a mission statementB. the absence of an executive summaryC. the absence of whistle-blowing protocolD.top management's behaviorE. the absence of an adequate employee compensation programEmployees often gauge how serious a company is about ethical behavior by looking at the actions of upper management.AACSB: 2LL: 3Learning Objective: 04-02 Identify factors that influence ethical and unethical marketing decisions74.(p. 97)HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman. To assure the companies they work with are reliable, they check licenses and insurance coverage, their record with the Better Business Bureau, and three trade references. The home service company also has to agree to a __________, which includes maintaining professionalism and guaranteeing the quality of work. A. statement of cultural valuesB. statement of values and beliefsC. an industry endorsementD.code of ethicsE. contract of vigilanceA code of ethics is a formal statement of ethical principles and rules of conduct. In this case rules of conduct include maintaining professionalism and guaranteeing the quality of work.AACSB: 2LL: 3Learning Objective: 04-02 Identify factors that influence ethical and unethical marketing decisions4-93
Chapter 04 - Ethical and Social Responsibility in Marketing75.(p. 97)Which of the following statements describes one of the major reasons codes of ethics are violated?

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