Practice Quiz (Chapter 9)

Consumer products which customers see as basically

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5. Consumer products which customers see as basically the same and want to buy at the lowest price are called: A. heterogeneous shopping products B. homogeneous shopping products. C. comparison products. D. unsought products. E. convenience products. 6. Gavan and Rebekah want to buy a flat-screen TV. They look at several brands in several different stores before finally deciding on a Sharp. This set was the most expensive model they saw, but they felt it had better colors and would be more reliable. In this case, this TV is: 7. The fact that the demand for business products depends a lot on the demand for final consumer products is called: 8. ______________ means target customers will generally choose a particular brand over other brands--perhaps out of habit or past experience. recognition 9. The law which focuses on the protection of trademarks and brand names is A. the Lanham Act. B. the Magnuson-Moss Act. C. the Uniform Product Code Act. D. the Federal Fair Packaging and Labeling Act. E. None of the above.
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  • Fall '09
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  • Brand, Procter & Gamble, consumer products

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