Designed to get consumers to pull the product into the supply chain by

Designed to get consumers to pull the product into

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: Designed to get consumers to pull the product into the supply chain by demanding itpushmarketing strategy:Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumersquick response: An inventory management system used in retailing; merchandise is received just in time for sale when the customer wants it; see just-in-time (JIT) systems.radio frequency identification (RFID) tags: Tiny computer chips that automatically transmit to a special scanner all the information about a container's contents or individual productsreceiving: The process of recording the receipt of merchandise as it arrives at a distribution center or storereferent power: A type of marketing channel power that occurs if one channel member wants to be associated with another channel member. The channel member with whom the others wish to be associated has the power and can get them to do what they wantreward power: A type of marketing channel power that occurs when the channel member exerting the power offers rewards to gain power, often a monetary incentive, for getting another channel member to do what it wants it to dostrategic relationship (partnering relationship): A supply chain relationship that the members are committed to maintaining long term, investing in opportunities that are mutually beneficial; requires mutual trust, open communication, common goals, and credible commitmentssupply chain management: Refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain in which merchandise is produced and distributed in the right quantities, to the right locations, and at the right time, as well as to minimize systemwide costs while satisfying the service levels their customers requireticketing and marking: Creating price and identification labels and placing them on the merchandiseUniversal Product Code (UPC): The black-and-white bar code found on most merchandisevendor-managed inventory: An approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailer's inventory levels in each of its storesvertical channel conflict: A type of channel conflict in which members of the same marketing channel, for example, manufacturers, wholesalers, and retailers, are in disagreement or discordvertical marketing system: A supply chain in which the members act as a unified system; there are three types: administrated, contractual, and corporatewholesalers: Those firms engaged in buying, taking title to, often storing, and physically handling goods in large quantities, then reselling the goods (usually in smaller quantities) to retailers or industrial or business usersChp 16 Retailing and Multichannel Marketingbig box retailers: Discount stores that offer a narrow but deep assortment of merchandisecategory killers
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