Wing street is not that emphasized in any of the

  • No School
  • AA 1
  • 26

This preview shows page 11 - 14 out of 26 pages.

restaurants (Rogers 2015). Wing Street is not that emphasized in any of the segments because it is not performing very well, in the sense that people have accepted the Yum Brands’ brand representatives as Pizza Hut, KFC and Taco Bell. This also comes to look at the American consumers, whereby all thee four fats food restaurants flourish. The reason is that the demographics of this market has various cultures Spanish, Asian, American, black American, and other smaller cultures. The diversity in this market is what males these brand flourish different in every city, depending on the cities' demographics, cultural representation. But also, that is not enough representation of the consumers. Yum Brands have specific and general ways in which they establish their consumers and cover the market. Typically, the consumers of Yum brands are middle class and high-class families or rather people with a high Income and are food lovers. These consumers are the people who have built this brand. In addition to that, the younger generation adds up to their consumers, people who don't lie to cook, like to spend money on food, and people who are socially conscious and follow trends. Like for example, Pizza Hut is the only brand between the four which has a vegetarian menu, which has helped the brand to grow because recently the millennials ad the x generation have been conscious about their health and fitness (Mike et al. 2003). Thus, when a fast food can provide a vegetarian menu is a win for everyone.
Image of page 11
Company There are some advantages to Yum Brands. This is one of the leading companies in the fast-food industry, whereby the strengths are what makes this brand to thrive in the market place. Whereby this helps to penetrate new markets and expand their existing market share. Some of the advantages that Yum brands have is the best distribution network; this helps the brand to reach its global market with ease. There is also the fact of free cash flow; this enables Yum Brands to have the ability to expand into new projects when there is need. In addition to that as mentioned before the Yum brands have a strong brand portfolio; pizza hut, KFC, Wings Street, and Taco Bell; and as discussed before these have been strategically used to cater for different markets. At the same time, the Yum brands have some disadvantages; such as quality, Yum Brands lacks a global work routine which degrades the quality of some brands like JFC India that was faced with quality issues. At the same time, the company has gone ahead to acquire some question mark brands that instead of making them money, they have become a liability, e.g., Bah Shop and East Dawning. To emphasize on the quality issue, the customer service segment technically
Image of page 12
wrong, the customer service at Mc Donald's cannot be compared to the customer service at Pizza Hut or KFC (Bhasin 2019).
Image of page 13
Image of page 14

You've reached the end of your free preview.

Want to read all 26 pages?

  • Fall '19
  • pizza hut, Yum! Brands, Yum Brands

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors