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49 which of the following is true for distributor

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49) Which of the following is true for distributor brands?A) They sell at higher volumes than national brands and are also known as generics.B) They are usually sold at higher prices than national brands because production costs arehigher.C) They are always of better quality than national brands as production is strictly monitored.D) Distributor brands can be sold at lower prices yet generate a higher profit margin because oftheir lower cost structure.E) Advertising and sales promotion costs for distributor brands are much higher than those fornational brands.Answer:DPage Ref: 460Objective:4AACSB:Reflective thinkingDifficulty:Easy50) ________ are unbranded, plainly packaged, less expensive versions of common productssuch as spaghetti, paper towels, and canned peaches.A) Common carriersB) ShillsC) GenericsD) Private labelsE) MarquesAnswer:CPage Ref: 460Objective:4AACSB:Analytic skillsDifficulty:Easy51) In addition to its store brands and nationally well-known brands of detergents, Reynold's alsocarries much cheaper varieties of detergents that are not advertised and have little-known names.They are often manufactured from lower-quality ingredients and save on packaging andadvertising costs. These are known as ________.A) common carriersB) shillsC) genericsD) private labelsE) marquesAnswer:CPage Ref: 460Objective:4AACSB:Analytic skillsDifficulty:Moderate
52) Because shelf space is scarce, many supermarkets now charge a ________ for accepting anew brand, to cover the cost of listing and stocking it.A) retainerB) slotting feeC) residual feeD) contingent feeE) royaltyAnswer:BPage Ref: 460Objective:4AACSB:Analytic skillsDifficulty:Easy53) ________ includes all the activities in selling goods or services to those who buy for resaleor business use.A) RetailingB) WholesalingC) ProcurementD) PromotingE) WarehousingAnswer:BPage Ref: 461Objective:1Difficulty:Easy54) Which of the following is considered a wholesaler?A) retailersB) brokersC) producersD) manufacturersE) farmersAnswer:BPage Ref: 461Objective:1Difficulty:Easy55) ________ are independently owned businesses that take title to the merchandise they handle.They are full-service and limited-service jobbers, distributors, and mill supply houses.A) BrokersB) AgentsC) Merchant wholesalersD) Specialized wholesalersE) Retailers' branchesAnswer:CPage Ref: 462Objective:1Difficulty:Easy
56) ________ serve bulk industries such as coal, lumber, and heavy equipment, assuming titleand risk from the time an order is accepted to its delivery.A) Producers' cooperativesB) Cash and carry wholesalersC) Truck wholesalersD) Drop shippersE) Rack jobbersAnswer:DPage Ref: 462Objective:1Difficulty:Easy57) ________ sell and deliver a limited line of semiperishable goods to supermarkets, grocerystores, hospitals, restaurants, and hotels.

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Term
Fall
Professor
B.HAMELIN

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