Strongly disagree 1 Disagree 2 Somewhat disagree 3 Neither agree nor disagree 4

Strongly disagree 1 disagree 2 somewhat disagree 3

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Strongly disagree (1) Disagree (2) Somewhat disagree (3) Neither agree nor disagree (4) Somewhat agree (5) Agree (6) Strongly agree (7) Comfortable (1) o o o o o o o
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17 Durable (Long Lasting) (2) o o o o o o o Great Design (3) o o o o o o o Fitting (4) o o o o o o o Expensive (5) o o o o o o o Price Q10. Please rank these elements in terms of its importance to you when making a purchase decision on underwear. ______ Affordable Price (1) ______ Quality (2) ______ Design (3) ______ Comfortable (4) Q11. Do you only consider purchasing VS underwear when it is on sale? Strongly disagree (1) Disagree (2) Somewhat disagree (3) Neither agree nor disagree (4) Somewhat agree (5) Agree (6) Strongly agree (7) / (1) o o o o o o o Q12. How much do you agree or disagree with this statement- "I am only willing to buy from VS online shop if I don't need to pay for shipping."? Strongly disagree (1) Disagree (2) Somewhat disagree (3) Neither agree nor disagree (4) Somewhat agree (5) Agree (6) Strongly agree (7) / (1) o o o o o o o
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18 Place Q13. How much do you agree or disagree with the statement- "I buy my underwear/bras at the store that is most convenient." Strongly disagree (1) Disagree (2) Somewhat disagree (3) Neither agree nor disagree (4) Somewhat agree (5) Agree (6) Strongly agree (7) / (1) o o o o o o o Q14. How much do you agree or disagree with the statement- "I ask for help with fitting when buying a new bra." Strongly disagree (1) Disagree (2) Somewhat disagree (3) Neither agree nor disagree (4) Somewhat agree (5) Agree (6) Strongly agree (7) / (1) o o o o o o o Q15. How much do you agree or disagree with the statement- "I prefer stores where i can buy many different products at once (clothes, beauty products, fragrance)" Strongly disagree (1) Disagree (2) Somewhat disagree (3) Neither agree nor disagree (4) Somewhat agree (5) Agree (6) Strongly agree (7) / (1) o o o o o o o Q16. I prefer to buy my underwear...
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19 o In store (1) o Online (2) Q17. Please rate these in terms of how much they apply to a Victoria's Secret store. 1 (1) 2 (2) 3 (3) 4 (4) 5 (5) 6 (6) 7 (7) UncomfortableLi ghting o o o o o o o Lighting fits it sexy image Unhelpful & Unfriendly Staff o o o o o o o Helpful & Friendly Staff Disorganized layout o o o o o o o Well organized layout Distasteful Decoration o o o o o o o Decoration fits its sexy image Promotion Q18. Do you think VS has a problem of inclusiveness in its campaigns? Strongly disagree (1) Disagree (2) Somewhat disagree (3) Neither agree nor disagree (4) Somewhat agree (5) Agree (6) Strongly agree (7) / (1) o o o o o o o Q19. Would the inclusion of more sizes in their lingerie as well as models of diverse sizes make you purchase from Victoria's Secret more often? Strongly disagree (1) Disagree (2) Somewhat disagree (3) Neither agree nor disagree (4) Somewhat agree (5) Agree (6) Strongly agree (7) / (1) o o o o o o o Q20. When I see a typical VS model campaign, I feel...
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20 1 (1) 2 (2) 3 (3) 4 (4) 5 (5) 6 (6) 7 (7) Self-consciou s o o o o o o o Confident Disgusted o o o o o o o Inspired Represented o o o o o o o Unrepresented Modest o o o o o o o Hypersexulized Q21. Do you agree with the statement- "If Victoria's Secret were a person, I would be friends with her/him." o Yes (1) o No (2) Q22. Is this statement true? - "I have heard about the inappropriate comments of the former VS chief
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  • Winter '15
  • Body shape, Lingerie, Vermiform appendix, Victoria's Secret

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