Scenario: The Greater Blue Mountains Area is a World Heritage Site in the Blue Mountains of New South Wales, Australia. Spread across eight adjacent conservation reserves, it constitutes one of the largest and most intact tracts of protected bushland in Australia. The Greater Blue Mountains World Heritage Area was accepted onto the World Heritage List on 29 November 2000 and listed for its superlative representation of Australia's unique and characteristic eucalypt vegetation. In addition to its outstanding eucalypts, the Greater Blue Mountains also contains ancient, relict species of global signifcance. The most famous of these is the recently discovered Wollemi pine, Wollemia nobilis, a ‐ "living fossil" dating back to the age of the dinosaurs. Some of the tourism data on the region include (Destination NSW, 2017); BSB42415 | BSBCRT401 Articulate, Present and Debate ideas Page 20 of 36 Learner’s Guide | V 1.0 | Jan 2017 Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J Approved by: Quality Manager | Next Review: Dec 2017
Blue Mountains received 954,000 domesticovernight visitors – up by 14.2%* on YE Sep15. Visitors spent over 2.2 million nights inthe region up by 9.9% on YE Sep 15. ‘Holiday’ (60.4%) was the largest purpose of visit for visitors to the region, followed by ‘visiting friends and relatives (26.2%) and ‘business’ (8.6%). Compared to YE Sep 15, visitors who travelled for ‘holiday’ grew by 28.5%* while ‘VFR’ declined by 7.3% and ‘business’ decreased by 14.3%. Sydney (58.6%) was the largest source of visitors to the region, followed by regional NSW (28.1%) and Queensland (4.8%). ‘15 to 29 years’ (25.1%) was the largest age group of visitors to the region, followed by ‘60 to 69 years’ (19.1%) and ‘50 to 59 years’ (16.7%). Based on the above information provided, undertake the following task. Task: Assume that in a role of a Project Officer working with Blue Mountains Tourism, you have been asked to develop a research proposal to address the following problem; “Visitors from some countries in Asia (particularly China, India and Singapore) have a lower tendency to travel to regional areas, and spend fewer dollars in regional areas on average, than visitors from other countries (particularly Sweden, Spain, and UK) preferring instead to visit capital cities or destinations primarily on the east coast of Australia”(Australian Productivity Commission, 2015) Assume that the state government has proposed in a new city precinct comprising of social, cultural, entertainment and sporting venues close to the city centre. Accordingly, you have been asked to present a research proposal based on the research problem stated above. Your proposal will include; A brief review of the region and its key attractions Research need and rationale (why undertake this research?) Research questions/problem (your own words) Your own opinion on the problem Supporting arguments/theories/data Benefits of the research For the purpose of this task, your trainer/assessor will play the role of your project manager. Ensure that you maintain the required communication and interaction. ‐
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