Availability, estimates of an event probability (safer to fly) is based on the ease with which they can be retrieved from user’s memory. In this case since his memory is fresh from yesterday’s helicopter accident, he will estimate the (safer to fly option) to be riskier.
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Representativeness, the more representative outcome according to the user (tails) is judged more likely than the less representative one (heads) , even though that is not true, either outcome is possible. Anchoring because we are making a judgment based on the initial instance that previous 3 heads had been flipped. Elimination by aspects because all my potential choices ( laptops to buy) are reduced by excluding options that do not meet the criteria for certain features ( weight of laptop). Part 4The information I would include in my presentation to management would be beneficial information related to the conduction of the usability test, I would cover all the relevant and beneficial aspects of conducting a usability test. The order in which I would present the information would include presenting the savings that this usability testing would incurred, and all the added value that this usability test will provide. I would recall that the cost of this usability testing implementation is less than the expected value that you could get from it. The second order would be the cost of this implementation and propose agreements betweenseller and buyer. I don’t want to rush the management about the price because is too informal and is more beneficial if benefits and value are presented first. To de-emphasize the costs in the presentation, the most reasonable thing to do is to compare the cost of this implementation to other costs within the company related with the lack of usability testing.
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