-Paper company (if it is-To ofer a variety of ad sizes, products and placement to meet advertiser’s goals.[Type here]CTI Advertising 2 v 2016.1 07062016 UNIT BSBADV602 BSBADV604CANTERBURY TECHNICAL INSTITUTE Cricos Code 0633900 TGA No 60207
separated and inserted between newspapers) -To place in most appropriate location.-To schedule to exploit day-of-week factors.Magazines-Magazine companies, -Serve as an important hub where locals learn about their surroundings and events they might like to get involved in.-Magazines’ website-A Longer Shelf Life; A magazine left in a doctor’s office willbe read by countless patients for many months, our ad can be seen by most them.-Advertising consultant-Can greatly benefit from this credibility when their ads areviewed not as ads but as recommendations from a trusted source.Radio-Radio advertisingconsultant -Helping build a brand identity based on what music or programming choose to associate with.-Broad casting entertainment-Build a mental image of our brand based on our voice, attitude, and message.Direct MailMailing lists-It is positive outcome to raise awareness. The increased awareness may well lead to a future sale, when the prospect or existing customer is in higher need of buying the goods or services.-To generate sales and leads-Improve Customer Relationship Management(CRM)Internet ( Google/ Facebook)-Google’s AdSense andAdWords-Optimise search results and create an online presence.-With our own key words, the getaway to reaching our target audience without interruption of time and space- Social network tools andadministrator; Facebook,Instagram, YouTube, etc.-To influence to our target audience who may not have access to marketing material provided in store and they may prefer online advertising.-This is for the younger segments of our target audience-Awareness among the community, listening to target audience directly.-Video communications to target audience, viral concepts, and explanation-By implementing video in our digital strategy, consumers can easily view and share - Value of one minute of videoBudget for Implementation after analyzing media plan[Type here]CTI Advertising 2 v 2016.1 07062016 UNIT BSBADV602 BSBADV604CANTERBURY TECHNICAL INSTITUTE Cricos Code 0633900 TGA No 60207
MEDIA TYPE /PRIMARY OR SUPPLEMENTARYCOMPANY NAMEAD SIZE, TIME, DAY/S OF WEEK HOW MANY ADS OR PACKAGES USEDCOST PER AD OR PACKAGETOTALTV (PRIMARY)Channel 730sec Ad in timeslot 6pm-4amshown Mon – Fri(300 Adslots/viewings)4 packages =900 viewings$75 000300000Newspaper(PRIMARY)Courier Mailonce a week on Satfor 8 weeksSat Ad = $350028000Sat Ad x 8 =$28000Magazine(SUPPLEMENTARY)PC User½ Page Ad, monthlymagazine. 1 Ad eachmonth2 Ads (1 eachmonth)Ad cost =$6,000 perAd12000Radio(SUPPLEMENTARY)Nova 106.920 Sec two timesslotMon- Frid8am4pmtwice a day5 days a week(8 weeks ad)$2000 perweek16000Direct Mail(SUPPLEMENTARY)Done within thecompany of theproductA4 page flyer. 120000 copiesdelivered within theCity (CBD). 60 000copies deliveredeach month atbeginning of month.