Paper company if it is To ofer a variety of ad sizes products and placement to

Paper company if it is to ofer a variety of ad sizes

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- Paper company (if it is - To ofer a variety of ad sizes, products and placement to meet advertiser’s goals. [Type here] CTI Advertising 2 v 2016.1 07062016 UNIT BSBADV602 BSBADV604 CANTERBURY TECHNICAL INSTITUTE Cricos Code 0633900 TGA No 60207
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separated and inserted between newspapers) - To place in most appropriate location. - To schedule to exploit day-of-week factors. Magazines - Magazine companies, - Serve as an important hub where locals learn about their surroundings and events they might like to get involved in. - Magazines’ website - A Longer Shelf Life; A magazine left in a doctor’s office will be read by countless patients for many months, our ad can be seen by most them. - Advertising consultant - Can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source. Radio - Radio advertising consultant - Helping build a brand identity based on what music or programming choose to associate with. - Broad casting entertainment - Build a mental image of our brand based on our voice, attitude, and message. Direct Mail Mailing lists - It is positive outcome to raise awareness. The increased awareness may well lead to a future sale, when the prospect or existing customer is in higher need of buying the goods or services. - To generate sales and leads - Improve Customer Relationship Management(CRM) Internet ( Google/ Facebook) - Google’s AdSense and AdWords - Optimise search results and create an online presence. - With our own key words, the getaway to reaching our target audience without interruption of time and space - Social network tools and administrator; Facebook, Instagram, YouTube, etc. - To influence to our target audience who may not have access to marketing material provided in store and they may prefer online advertising. - This is for the younger segments of our target audience - Awareness among the community, listening to target audience directly. - Video communications to target audience, viral concepts, and explanation - By implementing video in our digital strategy, consumers can easily view and share - Value of one minute of video Budget for Implementation after analyzing media plan [Type here] CTI Advertising 2 v 2016.1 07062016 UNIT BSBADV602 BSBADV604 CANTERBURY TECHNICAL INSTITUTE Cricos Code 0633900 TGA No 60207
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MEDIA TYPE /PRIMARY OR SUPPLEMENTARY COMPANY NAME AD SIZE, TIME, DAY/S OF WEEK HOW MANY ADS OR PACKAGES USED COST PER AD OR PACKAGE TOTAL TV (PRIMARY) Channel 7 30sec Ad in time slot 6pm-4am shown Mon – Fri (300 Ad slots/viewings) 4 packages = 900 viewings $75 000 300000 Newspaper (PRIMARY) Courier Mail once a week on Sat for 8 weeks Sat Ad = $3500 28000 Sat Ad x 8 = $28000 Magazine (SUPPLEMENTARY) PC User ½ Page Ad, monthly magazine. 1 Ad each month 2 Ads (1 each month) Ad cost = $6,000 per Ad 12000 Radio (SUPPLEMENTARY) Nova 106.9 20 Sec two times slot Mon- Frid 8am 4pm twice a day 5 days a week (8 weeks ad) $2000 per week 16000 Direct Mail (SUPPLEMENTARY) Done within the company of the product A4 page flyer. 120 000 copies delivered within the City (CBD). 60 000 copies delivered each month at beginning of month.
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