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food was made available to their online customers. Q3) Why analysts are skeptical about this venture?Industry analysts felt that Amazon will probably not profit as much because its competitors will have an upper hand over the physical retail market given its lack of experience in managing brick and mortar locations and also the fact that people prefer to hand pick what they eat for themselves. They also felt that Amazon Go would perform better in case of non-perishable goods.Q4) Challenges faced by Amazon ?1)Difficulty in managing and operating stores 2)Initial operational hiccups and teething troubles3)Novel merchandising and assortment strategies in physical locations4)Delivering fresh foods to its customers from local sources5)Setting up instore dining to achieve competitive parity with other businesses in this industry6)Upscaling the production of organic produce. Q5) Future plans?Bezos plans on opening 20 convenience stores in major cities of USA in two tested formats; “Click and collect” and delivery services.Q6) How to counter these challenges?Hire industry professionals who have worked in the grocery market before nd know the tricks of the tradeEnsure there’s enough money to tide through the initial troublesScout local green grocery providers and buy them to take sole control of it.Set aside a budget or collab with a fast food business like Walmart did with McDonalds