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Which of the following is an advantage of using the

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47. Which of the following is an advantage of using the undifferentiated targeting strategy?A.It helps firms to obtain a bigger share of the market and increase the market for theirproducts overall.B.It appeals to more customer segments.C.It helps to diversify the business, thereby lowering the company's overall risk.D.It is much easier to plan promotional strategies for different products being offered todifferent segments of the market.E.It does away with the need to develop separate strategies for different groups.Undifferentiated targeting strategy is used by a firm if the product or service it provides isperceived to provide the same benefits to everyone. An advantage of using undifferentiatedtargeting strategy is that it does away with the need to develop separate strategies for differentgroups.
Accessibility: Keyboard NavigationBlooms: UnderstandDifficulty: ModerateLearning Objective: 06-03 Explain the differences among targeting strategies: undifferentiated; differentiated; concentrated; ormicromarketing.Topic: 06-05 Step 4: Select Target Market6-24
Chapter 06 - Segmentation, Targeting, and Positioning48. Which of the following companies is more likely to use undifferentiated targetingstrategy?
Accessibility: Keyboard NavigationBlooms: AnalyzeDifficulty: DifficultLearning Objective: 06-03 Explain the differences among targeting strategies: undifferentiated; differentiated; concentrated; ormicromarketing.Topic: 06-05 Step 4: Select Target Market49. A company has launched a milk beverage containing chocolate. Since the beverageappeals to all age groups, the company develops a single strategy to attract children,teenagers, and adults alike. In this case, the company is using a(n):

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