g SELF Drive AV START Act 2017 Recent harmful federal regulatory dynamics ie

G self drive av start act 2017 recent harmful federal

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(e.g. SELF Drive & AV START Act 2017) Recent harmful federal regulatory dynamics (i.e. White House’s objective to terminate EV subsidies) State-specific electrification developments (e.g. compulsory Zero Emission Vehicle program in California) Strong push for enhanced standards (mandatory and voluntary) on connected and ADAS technologies in China (e.g. by national guidelines on “Intelligent & Connected Vehicles”, 2018) Favorable AD testing regulations in China and Japan (e.g. extended public test areas for autonomous vehicles) Comprehensive and strict electric vehicle policy for automotive industry in China (e.g. NEV 2019 mandate) Auto OEMs in China subject to strict control on new production of ICE vehicles (e.g. by NDRC standards) Favorable regulatory dynamics in EU states, promoting the adoption of new technologies, with a focus on compulsory safety and environment-specific aspects Technology adoption (with a focus on autonomous) mainly enforced by state-specific regulations, with federal actions protecting the traditional auto industry Strict incentives and penalties significantly pushing technology adoption across connected, autonomous and electric vehicles in China and also in Japan Regulation will play a key role for adoption and is increasingly supportive for connected, electric and autonomous vehicles Technology regulation assessment: EU vs. US vs. Asia (China and Japan) Note: ADAS = advanced driver assistance systems, AEB = Autonomous Emergency Braking, CVC = California Vehicle Code, GSR = General Safety Requirements, LCA = Lane Centering Assist, LDW = Lane Departure Warning, NCAP = New Car Assessment Program, NDRC = National Development and Reform Commission, NEV = New Energy Vehicles, NHTSA = National Highway Traffic Safety Administration, VCRT = Vienna Convention of Road Traffic | Source: Strategy& analysis 28 Neutral regulatory impact on dimension Positive regulatory impact on dimension Negative regulatory impact on dimension Most relevant regulations (extract) E lectric A utomated C onnected A ssessment Strategy& | PwC Harmonization of connected car standards (e.g. 5G as basic connected car technology, 07/2019) Promotion of compulsory & optional connected safety features in vehicles (e.g. Directive 2010/40/EU) Early global agreements with restrictive regulations for deploying AD technology (e.g. VCRT, 1969); recent favorable regulations permitting testing of AD Compulsory regulations enforcing installation of L0 & L1 ADAS features by 2022 (by EU GSR); EU NCAP recommending L2 ADAS safety functions
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29 Value chain & capability shifts 3 Strategy& | PwC
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Core business today (still relevant tomorrow) New business models blur the boundaries of OEMs & suppliers How the value chain can be adapted as some present-day core processes become irrelevant Source: Strategy& analysis | 1) Alternatively: extension into e-motor and battery cell production possible 2) Note: high necessity to refocus for traditional IC-focused suppliers CONNECTED AUTOMATED SHARED ELECTRIC Refocus : 1) Concentrate on product ideation and design, and outsource non-core back-end/R&D/technology solutions
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  • Fall '20
  • Automobile, Electric vehicle

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