Ii communication theory the ultimate goal of

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II. Communication Theory The ultimate goal of communication research is the development of communication theory. A. A general definition of theory A theory is any attempt to explain or to represent a phenomenon 1. A theory is an abstraction (ex: map is in abstraction, not as big as the real thing. Imagine a map as big as the u of a) 2. A theory is a construction – product of human activity wrong in some cases. We update them. Imperfect. B. A formal definition of theory A theory is a set of concepts that are linked together by relational statements. Tells us all the different parts and how to put them together. (ex: presidential campaign needs a staff, money, event planners, etc…) 1. Covariation relationships: negative (ex: when you’re drinking, you’re GPA goes down. Alcohol is time consuming. when one thing goes up, the other goes down) You can quantify anything (turn it into a number)Positive relationship: one thing goes up, the other goes up also.
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2. Categorical effects Represent how different numbers of a category can behave together
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  • Spring '08
  • Tusing
  • Communications, ex, Tubbs, DEPARTMENT OF COMMUNICATION

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