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internally and externally. A balance scorecard also improve performance reporting and alignmentof projects and initiatives.Financial PerspectiveIncrease sales & revenuesIncrease financial profitabilityIncrease shareholder valueLearning and growthperspectiveEmployee excellenceEmployee attitudeJob satisfactionCustomer perspectiveCustomer satisfactionMarket shareInternal business perspectiveOperational efficiencyWorkplace safetyApple’s tenderingCore competency
APPLE INC.’S GOALS AND BALANCED SCORECARD 4Lead and lag measures are two types of indicators used in performance assessment in a company. A lead measure is predictive indicator. For instance, the percentage of employees wearing protective masks in the server room is a leading safety indicator. A lag measure is an output indicator[ CITATION Akt19 \l 1033 ]. For instance, the number of accidents in an organization is a lagging safety indicator.
APPLE INC.’S GOALS AND BALANCED SCORECARD 5ReferencesAktas, U. (2019). Applications of balanced scorecard in different business contexts.Retrieved from . Retrieved from Evans, J. (2020, January 02). A glimpse at Apple’s 2020 vision. Retrieved from Computerworld: Zizlavsky, O. (2014). The balanced scorecard: Innovative performance measurement and management control system. Journal of technology management & innovation, 210-222.