Why Do People Conform Normative Influence People go along with the crowd

Why do people conform normative influence people go

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Why Do People Conform?Normative Influence -People go along with the crowd because they are concerned about what others think of them.
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Why Do People Conform?
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Solomon AschApproximately 75% of these perfectly intelligent participants conformed to the group and gave the wrong answer at least once during the testing.Approximately 25% conformed regularly.
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Let’s see the video footage
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Why Do People Conform?Informational Influence –People go along with the crowd because the actions of others often provide information as to what is socially appropriate. Descriptive Norms:When in Rome, do as the Romans do.
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Social Loafing vs. Social FacilitationSocial loafing -occurs when an individual working as part of a group or team reduces his or her effort.Tends to occur when:Belief in performance (my effort won’t help)Belief group will do poorlyReward not personalOthers are loafing (contagion)Social facilitation -occurs when an individual’s performance is better in the presence of others than when alone.Tends to occur when:The task is simple vs. complexThe task has been mastered vs. is newAudience can make people anxious and perform worse when task is new
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ObedienceObedience –An individual’s compliance when given an order or command from someone in a position of authority.
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Obedience
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Obedience
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Burger (2009) replication
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What Factors Affect Obedience? Legitimacy of authority figureMore likely to obey if in a lab coat vs. in street clothesPrestige of institution More likely to obey if an Ivy League institutionDistance to participantStanding close = more obedience, further away = less obedienceWhen the victim is in another room – more obedienceWhen other participants obey and/or no one disobeys – more obedience
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ObedienceCriticisms of Milgram’s StudyGeneralizable?
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  • Spring '14
  • AlexisJ.Kramer
  • Sociology, Social Psychology, Stanford prison experiment, Stanford Prison Study, Milgram experiment,  Behavior

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