Lastly they minimized advertising space to make ads

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USA Today for free. Lastly, they minimized advertising space to make ads more prominent and increased the price for advertising in the paper. [CITATION Edm14 \l 1033 ].StrengthsWeaknessesAs an affiliate of Gannett USA Today and USAToday.com have a large support base.A highly regarded reputation and popularityin both print and digital form as a world leader in news and integrityHighly diversified global delivery system, including print, internet, radio, and TV.High-tech graphic design and distribution provided though Gannett resourcesHighly creative and innovative team capable of producing successful promotionsand products. High level of market knowledge marketing research usageHigh fixed costsWeak profit marginsA lingering reputation as the “McPaper” of the industryPotentially over-optimistic executivesOpportunitiesThreatsSlow or non-existent innovation by competition.Growth of digital media popularityIncreasing desire of consumers for quick and easily accessible information from around the globe that is relevant and important Increasingly short attention span of future generations of readersIncreasing number of target demographic consumersCompetition from other news sourcesDigital news threatens the longevity of printed mediaSlow, and decreasing, profit generation in print media Unpredictability prices for print media
2.What are the SWOT implications for USA Today as it looks toward its future? What strengths and opportunities can USA Today leverage as it looks for a competitive advantage in the distribution of news and information?The implications of the SWOT for USA Today are customer preferred designs applications, increased efficiency and quicker delivery of the news, and a solid foundation of strengths and opportunities to build on as they work toward eliminating or minimizing their weaknesses and threats. They can leverage the increase in their target demographic to sales and use new opportunities to out shine their competition in an effort to eliminate all doubt about them being a serious new source.In addition, they can leverage their online presence increase the speed and efficiency of the news, so that their site can be tailored to fit the needs of individual readers allowing them to reach a wider reader base. Most importantly, as they further their diversification efforts USA Today can bring their resources, knowledge, and innovative ideas together to further tailor their media for individual, increasing their desirability, which will lead to increased popularity and reputation for the organization.

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